Run and Become

Shopping, Specialists St James's Park
26 Love It
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This well-established running shop offers a ‘Natural Gait Analysis’ which provides feedback on your foot strike (that’s how your foot lands) and the way your whole body moves. Staff will assess your running style by taking you on the treadmill. You’ll then have the opportunity to try on different shoes as they continue to test the efficiency of each model. Allow about half an hour for the process. Specialist brands include Saucony, Zoot and Mizuno alongside bigger barnds like Adidas and Nike.

Run and Become is number 77 in our list of the 100 best shops in London.


Venue name: Run and Become
Address: 42 Palmer Street
Opening hours: 9am-6pm Mon-Wed; 9am-8pm Thu; 9am-7pm Fri; 10am-6pm Sat
Transport: Tube: St James's Park
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Average User Rating

5 / 5

Rating Breakdown

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This is the best shop ever. When you walk in you feel immediately welcome - the staff are enthusiastic, helpful and genuine. The culture of service - real and sincere - is hard to find, but at Run and Become it is alive and consistent. This shop has grown in tandem with the running boom. Its not about gimics and surface trends but aspires to provide cutting edge technology hand in hand with care and attention to the needs of the individual. Awesome!

Have been shopping here for over 15 years - their advice on shoe support is the best that I have found in the industry. Highly recommended.

The best running shop in all UK! Great atmosphere, nice and welcoming staff, huge selection - even hoka and vibram! , a lot of running gear - especially for ultra runners! Love this place!

Amazing service and great selection of shoes and accessories! The staff are very knowledgeable and helpful. The best running shop around!

The cheerful, well equipped and intelligent staff will have you geared up correctly and have you running happily in no time!

This is an amazing shop! They have everything a runner might need! Great range, excelent customer service, super friendly and helpful. I won´t go anywhere else!

Lots of different types of products for both women and males ranging from commuting packs, shoes for different surfaces, clothing, books and magazines, fuel - gels, energy bars and the like - plus an extensive range of accessories such as gloves, socks, foam rollers etc. My last purchase was a pair of thermal tights for the winter (yippee!). Furthermore I always receive great sales advice from the staff.