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Shopping, Electronics Shoreditch
5 out of 5 stars
(14user reviews)

Sh! is a sex shop truly worth shouting about. When it opened in 1992, Sh! was the first ever ‘women only’ erotic boutique, designed to give ladies a welcoming, safe place to shop for intimate items and get sound sexual advice. Recently, they’ve relaxed their rules: the ground floor is still reserved solely for lasses and couples, but the basement is now open to everybody, of all genders and persuasions. And everybody really should visit.

Sip a complimentary brewed served by owner Renee – who was named the UK’s Best Store Manager in the 2014 Erotic Trade Awards – and flick through the comprehensive offering of sex manuals and erotic novels, or explore the huge range of toys; they’re displayed out of their boxes on tables and shelves so you can try before you buy (although Sh! recommend holding vibrators against the tip of your nose rather than your down-belows to gauge how strongly they oscillate). In particular, the store’s wide selection of strap-ons is spot on, as is their carefully curated collection of playthings for beginners –Sh! can help you find the perfect unintimidating entry-level item, no matter what orifice you’d like it to enter.

The store was given a smart make-over in late 2014; you can now shop for something that’ll have your clit bouncing off the walls beneath a massive Kilmt displayed upon the ceiling. They’ve also introduced more of their fantastic evening workshops and talks; look out for presentations on female ejaculation, and scientists discussing their research into sexual matters. Attendees often enjoy a hefty discount on anything they purchase after classes, too.  

Sh! is number 76 in our list of the 100 best shops in London.


Venue name: Sh!
Address: 57 Hoxton Square
N1 6PD
Opening hours: Mon-Sun, 12pm-8pm.
Transport: Tube: Old Street tube/rail
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1 of 1 found helpful

fabulous shop for women & couples to buy stylish sex toys & erotica in a totally unintimidating atmosphere - the staff here are wonderful - putting you at your ease & giving as much advice as you wish, but also leaving you alone to browse.... Go! You'll not only come out with some exciting purchases, but also feeling on cloud nine from from the exceptional service.

1 of 1 found helpful

Very friendly place for all women. Neither vulgar nor intimidating. Wide range of sex toys, from bargain to luxury, great books, and a variety of basics, such as lubes and condoms. Amazing staff, who'll offer you advice and a free cup or tea of coffee. They're non-judgmental and don't ask for ID (I'm 19, but look younger).

The best, friendliest, most fun and healthy place I know in London. Life saving - life enhancing. These girls rock!

Fun shop. Amazing knowledgeable staff. Always a friendly welcome. And they offer you a hot drink while you browse. :)

Wonderful shop! Lovely staff, cups of tea and lots of fun products to discover... I can spend *hours* at Sh!

Because there is no other shop like it. Friendly ultra helpful with a shop full of high quality kit !

Love this store! great knowledgeable service. Good cuppa & fun products.
Most Classy "lifestyles" store ever ;)


I wish all shopping experiences were as easy going and relaxed as shopping for sex toys in Sh! When you enter, you’re greeted cheerfully, you’re offered a drink and a knowledgeable assistant talk you thought all the lovely gadgets . ‘Cos what’s better than discussing dildos and whips over a cup of tea! Apart from sex toys, one can find here erotic literature, films and often also art as Sh! runs exhibitions too. You can also join a variety of classes, anything form fellatio to spanking. Again, all in a very friendly, inclusive and funny atmosphere. The great thing is that for most of the time the shop is for girls only, if a guy wants to come in, he needs to be accompanied by a lady.


A really friendly and inviting space to explore erotic items. The fun doesn't need to stop with shopping, as Sh! offers classes as well. Lone men aren't welcome except for a few hours a week. Perhaps a little less pink in the decor would be nice, but that's just quibbling.


This place is so much fun. They key to this place is that men cannot enter unless with a woman - I love that! the bubblegum shop front is a dead giveaway to the fact that this shop totally dedicated to the pleasures of women. It is a safe haven where you can relax and ask the staff any question imaginable and they won't be phased in the slightest. Unlike Agent Provocateur and Coco De Mer it puts a fun spin on sex and doesn't take itself too seriously. You will also find a range of prices so you can go in for something small or splash the cash. 


Mmmmm! Toys, sexy undies, book and a glass of bubbly! It helps to come here with a woman, or else you won't get in. Staff are knowledgeable, whether you're beginner or expect, they will look after you. Go and explore! You won't regret it! xx

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