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London's the style capital of the world, but what does your postcode say about your online shopping habits? We asked our friends at data-based shopping site Lyst which items of clothing Londoners are searching for, and the results were pretty eye-opening. For more London shopping inspiration, take a look at the best sample sales or try our round-up of cosy winter warmers for chillier nights in the capital.
Illustrations: Anne Gerrish
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