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What does your London postcode say about how you shop online?
London's the style capital of the world, but what does your postcode say about your online shopping habits? We asked our friends at data-based shopping site Lyst which items of clothing Londoners are searching for, and the results were pretty eye-opening. For more London shopping inspiration, take a look at the best sample sales or try our round-up of cosy winter warmers for chillier nights in the capital.
Illustrations: Anne Gerrish
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