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The five most iconic T-shirts of the '90s

To celebrate Goodhood's new instore exhibition, we look at the stories behind the tees that defined the '90s

By Kate Lloyd

Shoreditch shop Goodhood's celebrating the iconic T-shirts of the late '80s and early '90s with a just-launched instore exhibition of iconic designs. Visitors to TSHIRTNOW/SHIRTTHEN will be able to check out the tees that defined the era and snap up a curated selection of tops from artists and designers, including Brain Dead and Misha Hollenbach. To mark the launch of the exhibit, we asked co-founder Kyle Stewart to pick the top five most influential slogan T-shirts of the '90s. 

TSHIRTNOW/SHIRTTHEN runs from September 17-27 at Goodhood, 151 Curtain Rd, EC2A 3QE.

Five iconic slogan T-shirts of the '90s

Hysteric Glamour

'Anyone living through the '90s should remember this graphic. Originally produced by Japanese brand Hysteric Glamour it went on to be heavily bootlegged and is synonymous with the times. After Mark Owen famously wore it in newly-formed boy band Take That, it met a new audience that ensured it was ingrained into the consciousness of the '90s.'

Anarchic Adjustment

'This t-shirt was produced in 1990 by the enigmatic label Anarchic Adjustment and earned them a famous 'cease and desist' letter for obvious reasons. Anarchic Adjustment was enormously influential - part-punk, part-acid house, part-skate - they used subversive ideas that showed fashion can be political and stand for something greater than just mass consumerism.'


Dave Little for the FFRR club

'This T-shirt was produced by Dave Little for the FFRR club night at the pinnacle of the acid house era. Dave’s graphic would go on to define the era by illustrating the legendary Boys Own fanzine.'

Julian Morey

'The Hacienda’s influence is well documented. From the musical explosion of acid house that changed the youth of the UK, to the design principles installed by graphic designers like Peter Saville and this design by Julian Morey. This tee, for the night Hallucienda, showing the microscopic photograph of a pollen spore, captures the psychedelic nature of the scene and the club, and was well-worn at the time.'



'Ged Well’s revered brand Insane started in the late '80s and bridged the feeling of the hedonistic acid house era with newly-developing skate culture in the UK. His unique and friendly graphics went on to boom in Japan creating a lasting legacy to this day.'

Read our guide to London Fashion Week


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