A first stop for East End trendies, Goodhood is owned by streetwear obsessives Kyle Stewart and Jo Sindle. After seven years on Hoxton’s Coronet Road, The Goodhood Store upped sticks to a super-size, 3,000 square foot site just a few streets away on Curtain Road and now houses an expanded Goodhood edit of womenswear, menswear, accessories, kids’ stuff, beauty and grooming products, plus homeware and fancy camping gear. Japanese independent labels are well represented, while other covetable brands include Pendleton, Norse Projects, Our Legacy and Wood Wood. The upscale, leftfield stock is hand picked to appeal to Goodhood’s very East End customer, but is shot through with a real sense of humour and a few easy, low-cost buys: branded tees, jackets and hats plus affordable trinkets, mugs, badges and stickers.
As featured in the 100 best shops in London