What is it?
A first stop for East End trendies, Goodhood is a clothing and lifestyle shop owned by streetwear obsessed couple Kyle Stewart and Jo Sindle. After seven years on Hoxton’s Coronet Street, it recently upped sticks to a super-size, 3,000 square foot site just a few streets away on Hanbury Street.
What does it sell?
A deftly curated edit of womenswear, menswear, accessories, kids’ stuff, beauty and grooming products, plus homeware, audio equipment and fancy camping gear. Japanese independent labels are well represented, while other covetable brands include Aries, Brain Dead, Engineered Garments, Pendleton, Ganni, Norse Projects, Our Legacy and Wood Wood. The upscale, leftfield stock is hand picked to appeal to Goodhood’s very East End customer, but is shot through with a real sense of humour and a few easy, low-cost buys: branded tees, jackets and hats plus affordable trinkets, mugs, badges and stickers.
Opening times
11am to 7pm daily
Time Out tip
If you want to be ahead of the curve when it comes to streetwear-influenced fashion, be sure to keep tabs on the brands represented here; Goodhood has a knack for stocking interesting indie brands that go on to become major labels. And keep an eye out for its seasonal sales, particularly in January when you can nab some very decent discounts.
As featured in the 100 best shops in London