The Goodhood Store

Shopping Shoreditch
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Ed Marshall

After seven years on Hoxton’s Coronet Road, The Goodhood Store upped sticks to a super-size, 3,000 square foot site just a few streets away on Curtain Road. Spread over two floors, the interior boasts wooden display structures, a gnarly log cabin, little exhibition spaces and a basement café in partnership with Brett Redman (of Elliot’s, Borough Market, and Victoria Park’s Pavilion Café).

The space houses an expanded Goodhood edit of womenswear, menswear, accessories, kids’ stuff, beauty and grooming products, plus homeware and fancy camping gear.

The upscale, leftfield stock is hand picked to appeal to Goodhood’s very East End customer, but is shot through with a real sense of humour and a few easy, low-cost buys: branded tees, jackets and hats plus cheap as chips mugs, badges and stickers. 

As featured in the 100 best shops in London


Venue name: The Goodhood Store
Address: 151 Curtain Rd
Opening hours: 10.30am-6.30pm Mon-Fri; 10.30am-7pm Sat; noon-6pm Sun
Transport: Shoreditch High St Overground
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Average User Rating

3.8 / 5

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This is a superb multibrand store in the heart of Shoreditch. Definitely worth a visit. They offer a great range of menswear, womenswear, shoes, jewellery etc on the top floor. Brands range from affordable (Vans) to more pricy (Comme des Garcons), there's sartorial inspiration to be found from well-known designers (Alexander Wang, MM6) but also from relatively unknown ones. There is always a discovery to be made here. The lower floor is stocked with a range of lifestyle brands as well as beautiful design pieces from the likes of HAY and others. Must visit when in the area!

I had major problems ordering from the US.  Anytime you order from them you need to produce a utility bill to confirm your address, which isn't easy if you're out of town.  I'm not sure why they don't just automate this process if they require you to send a picture of your gas bill before they send your package.  Seems like such an unprofessional, strange process.  I've never encountered anything like that from any retailer anywhere.

Staff Writer

Such a cool, stylish shop. We bought some mini Vans trainers for our baby, but could have spent a packet on stuff for our house - didn't even get to the clothes. One of Shoreditch's best shops now. So unlike anywhere else in London too - and masses here you won't find anywhere else. I find lots of London's lifestyle stores sell the same kind of stuff now (Marseille soap etc) but Goodhood is unique.