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The Goodhood Store

Shopping Shoreditch
3 out of 5 stars
(5user reviews)
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall
 (Ed Marshall)
Ed Marshall

After seven years on Hoxton’s Coronet Road, The Goodhood Store upped sticks to a super-size, 3,000 square foot site just a few streets away on Curtain Road. Spread over two floors, the interior boasts wooden display structures, a gnarly log cabin, little exhibition spaces and a basement café in partnership with Brett Redman (of Elliot’s, Borough Market, and Victoria Park’s Pavilion Café).

The space houses an expanded Goodhood edit of womenswear, menswear, accessories, kids’ stuff, beauty and grooming products, plus homeware and fancy camping gear.

The upscale, leftfield stock is hand picked to appeal to Goodhood’s very East End customer, but is shot through with a real sense of humour and a few easy, low-cost buys: branded tees, jackets and hats plus cheap as chips mugs, badges and stickers. 

As featured in the 100 best shops in London


Venue name: The Goodhood Store
Address: 151 Curtain Rd
Opening hours: 10.30am-6.30pm Mon-Fri; 10.30am-7pm Sat; noon-6pm Sun
Transport: Shoreditch High St Overground
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Static map showing venue location

Average User Rating

3.2 / 5

Rating Breakdown

  • 5 star:2
  • 4 star:1
  • 3 star:0
  • 2 star:0
  • 1 star:2
1 person listening

Was previously a regular customer at GoodHood for a number of years. My wife bought me a baseball cap from there for Christmas. I returned it today (Jan 8th, purchased Dec 15th) and they wouldn't take it back, even for store credit. Had it been purchased online, they would have had to under UK law, but it seems their returns policy on the website does not adhere to that either: They state here items must be returned within 14d of SALE, when actually UK law dictates that notice must be given within 14d of RECEIPT, and items returned within another 14d (28d of receiving items in total)

There are plenty of other places that stock the brands that they do for a fraction of the price, and that allow 28d for returns. I genuinely thought I was supporting a local multi-brand store by buying from GoodHood, but it seems their policies are not customer-centric. Shame, nice range.


This is a superb multibrand store in the heart of Shoreditch. Definitely worth a visit. They offer a great range of menswear, womenswear, shoes, jewellery etc on the top floor. Brands range from affordable (Vans) to more pricy (Comme des Garcons), there's sartorial inspiration to be found from well-known designers (Alexander Wang, MM6) but also from relatively unknown ones. There is always a discovery to be made here. The lower floor is stocked with a range of lifestyle brands as well as beautiful design pieces from the likes of HAY and others. Must visit when in the area!

I had major problems ordering from the US.  Anytime you order from them you need to produce a utility bill to confirm your address, which isn't easy if you're out of town.  I'm not sure why they don't just automate this process if they require you to send a picture of your gas bill before they send your package.  Seems like such an unprofessional, strange process.  I've never encountered anything like that from any retailer anywhere.

Staff Writer

Such a cool, stylish shop. We bought some mini Vans trainers for our baby, but could have spent a packet on stuff for our house - didn't even get to the clothes. One of Shoreditch's best shops now. So unlike anywhere else in London too - and masses here you won't find anywhere else. I find lots of London's lifestyle stores sell the same kind of stuff now (Marseille soap etc) but Goodhood is unique. 

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