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Time Out says

You like a bargain? Head to the insanely cheap new Tiger Store on Tottenham Court Road. Londoners living in Hammersmith, Wandsworth or Finchley Road may already be familiar with the delights this Danish brand peddling an eye-popping array of brightly coloured plastic things you never realised you needed. With 21 stores across the country (the first UK store opened in Basingstoke in 2005), this is the first central London store and we couldn’t be more thrilled. Nor could the rest of central London – it's been rammed since it opened its doors on Aug 1. We can see why. Need a Red Indian head dress for that summer party? You got it for £3. Or how about a bow-tie with lights? Yours for £2. Not only is there a jolly range of home and kitchen accessories (apple shaped cutting board, £2, anyone?) but there’s just about anything you could ever require for any kind of party you could imagine. It’s especially brilliant for children with a vast range of toys, party bag detritus and back-to-school accessories (we love the Converse-shaped pencil case, £4). Everything here is super-cheap and just the right side of kitsch (squint and the bold prints are reminiscent of fellow-Scandi brand Marimekko). Look on it as a really posh pound shop.



241-242 Tottenham Court Road
Tube: Tottenham Court Rd
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