The shop’s chief denim buyer tells us more about the biggest jeans shop in the world.

Inspired by a harrowing visit to the sleazy sex shops of Soho, Sh! co-owner Kathryn Hoyle brought sex toys and S&M to Hoxton 20 years ago. The antithesis of the male-orientated standard, Sh! is a sex shop exclusively for women, with classes and expert advice on offer alongside an arsenal of titillating toys.