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Cheap theatre ticket tips
You can almost always find cheap and last minute tickets for West End shows if you know where to look.
Most West End shows offer day seats: good, cheap tickets released around 10am for that evening's performance, available in person from the box office only (for popular shows, you'll need to queue).
Some West End shows operate web lotteries instead; the principle is ususally the same as a day-seat, but you enter via an app and ‘winners’ are picked randomly.
Remember that virtually every show will have previews prior to opening night, when the ticket prices are usually substantially cheaper. Bear in mind that this is because the production technically isn't finished yet, but often the preview period is relatively precautionary.
Also try the reliable non-profit Leicester Square ticket booth, aka Tkts. Located in Leicester Square's Clocktower Building since 1980, with a second outlet at Brent Cross, it's run by the Society of London Theatre and is several cuts above other, unofficial touts in the vicinity.
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Step out of the West End and you'll find lots of opportunities for discounted theatre tickets, from the National Theatre to the Royal Court
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