Afro Supa Hero

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Afro Supa Hero
© Jon Daniels

Jon Daniel’s action figures, comic books and games offer an insight into the experience of an African Caribbean boy, growing up in 1960s and 1970s Britain, in search of his identity. Look out for Friday Night Live, a fun late opening of the show.



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If you’re in London between now and the 9th of February 2014, get yourself to the Afro Supa Hero exhibition at the V&A Museum of Childhood. I went during Black History Month and I loved it. It costs nothing, but you may like to make a donation to the museum on the way out, or buy some of the fantastic-looking Afro Supa Hero merchandise and thereby support the artist behind it. The exhibition presents an historical snapshot of childhood and the search for identity as an outsider in a mono-cultural society. John Daniel was born and grew up in London to Caribbean parents in the 60s and 70s. Bereft of black icons in popular mainstream children’s culture, he put his older brother, Tony, the original Afro Supa Hero, on a pedestal. From the photos on display, Tony oozed an apparently effortless cool and strength that must have been inspiring and empowering to young John. What becomes apparent very quickly is the lack of black faces in mainstream media during the decades of John’s childhood. There are hardly any female icons, and most of the fictional male ones have attributes of physical prowess and cool. As a result, characters such as John Shaft, a blaxploitation character aimed at a more adult audience, became icons for a marginalised youth. Aside from political statesmen such as Martin Luther King and Nelson Mandela, there were precious few black role models that didn’t represent strength, power or entertainment. The message to young black youth was: if you’re not good at sports or performing, there’s no place for you. One stand-out comic is Lobo, the first to feature an African-American hero. It was pulled after just a handful of issues because newsagents refused to stock it. A sad indictment on less tolerant times. The exhibition also features an edition of Lois Lane comic in which Lois is transformed into a black woman for a day in order to report on the everyday racism of the times. Work like this, which was seen as progressive at the time, now raises as many questions and problems as it tries to address. Also on display are illustrated history magazines celebrating black icons and symbols of the civil rights movement, including the black power clenched fist that adorned many a bedroom side-table in the 1970s. This is all capped off with John Daniel’s own superb Afro Supa Hero iconography, which adorns posters, badges and mugs available for purchase at the store. I absolutely loved all the memorabilia on display. I felt I was peering through a time-capsule into the young John’s life. It brought back a nostalgia for the action figures, films and TV shows of my own childhood. I have to confess, since going to the exhibition, I have tracked down and purchased some of the action figures on display for myself. The exhibition is a poignant evocation of childhood in a past far enough away to seem different, but near enough to still echo in the here and now. It’s a clearly affectionate and nostalgic snapshot of the past, presented with humour and grace. I grew up in the 70s and 80s and remember the open, casual racism of those times. Things have changed for the better, but there is still not fair representation of positive black role models in contemporary popular culture. This week, Lily Allen released her Hard Out Here music video to such furore, and you only need to look at the representation of black males and females on MTV to see we have a long way to go. We’re still holding out for an Afro Supa Hero for our times.

If you have never managed a visit to the V & A Museum of Childhood in Bethnal Green (or even if you have), I suggest you hot foot it down there now and catch Jon Daniels exhibit ‘Afro Supa Hero’. You will find a whole range of inspirational action figures, real life hero dolls and memorabilia dating back to the 1960’s. Some of the figures are familiar to most of us who grew up in the UK during this period but are equally captivating to a younger audience. Characters such as Mr T and Rocky Bilbao’s adversary Apollo Creed are nestled alongside Muhammad Ali, Harlem Globe Trotters and Jackson Five board games. You will also find characters such as Isaac from the popular American TV series Love Boat and Huggy Bear from Starsky & Hutch as well as a selection of comic characters and graphic novels. Release your inner child and take a trip down memory lane, you will not be disappointed and what’s more entry is FREE!