December can be expensive, but this year Creditspring is on hand to make things feel a little easier with an actually-quite-lovely little brand activation.
The loans company is launching Home A Loan, a three-day pop-up just off Brick Lane where families can effectively borrow Christmas.
From Wednesday to Friday, 137A Bethnal Green Road will transform into a treasure trove of twinkling fairy lights, wreaths, baubles, tableware and other festive essentials; all available to be borrowed without spending a single jingling penny.
Think of it as a magical mash-up of a Library of Things and the McCallister family home. There’s no faff either: no sign-ups, no forms, just walk in, browse, and borrow.
Once Christmas is over, you can return your borrowed delights, with everything donated to local charities, or if you’ve become emotionally bonded to your bauble set (it happens), you’re welcome to keep it for next year.
A branded pop-up with a bit of heart, that.