LA28’s Olympic designs are inspired by super blooms. Here’s what that actually looks like.

We first met L.A.’s 2028 Olympic and Paralympic logo—or rather, the 50-plus variations of the emblem thanks to its wildcard “A”—six whole years ago. But there’s another until-now-unknown design that’s possibly even more important than that: the Look of the Games. This is the uniting visual language you’ll see everywhere, from billboards and building wraps to tickets and rugby balls. (If you just watched the Milano Cortina Winter Games, these were the abstract patterns that lined the ice rinks and alpine slopes.)

“It’s the visual language that paints your memories of Olympic Games,” says Ric Edwards, the vice president of brand and executive design director for LA28. “It wraps every building, it wraps every sign, every broadcast, every piece of sport equipment. If you remember the Games, you remember this visual wrapper.”

LA28 has unveiled the visual identity for the Olympic and Paralympic Games, and—appropriately enough for all of you wildflower seekers right now—it’s been dubbed Superbloom. The vivid geometric motif pulls together 13 themed elements that act as homages to all different aspects of L.A. Those are all brought to life in shades of poppy, scarlet flag, bluebell and sagebrush, all colors pulled from the bird of paradise (which, you might not even realize, is actually the official flower of the City of Los Angeles).

Some of these 13 “blooms” offer quite literal translations of their tactile inspirations: “the flame” closely resembles a teardrop-shaped flare, while “desert vegetation” mimics the rugged-yet-rounded look of desert flora. Others are much more abstract: “world stage” appears as a series of concave arcs while “Hollywood” sports concentric circles—maybe it’s a film reel, maybe it’s the Hollywood Bowl, but that ambiguity is absolutely intentional.

“This was meant to allow folks to really speak and pull from their own inspiration, from their own life experiences, so they can engage and experience the games in a very unique and intimate way,” says Geoff Engelhardt, head of brand design for LA28.

These 13 elements are tied together on a grid that’s 12 rows high and loops back around at its end, meaning that Superbloom can be adapted to an infinite span of vertical or horizontal space—a “truly fully scalable and seamless” design that Engelhardt describes as a first for the Games. In concept images shared during a press conference, that translates to something like a marathon barricade cladded in a long, looping print of the Superbloom pattern while banners affixed to streetlights render that same design into vertical slices. (Oh, and don’t worry: Edwards assures folks that the team has not used AI in this process.)

The four official typefaces mimic some of Superbloom’s angles and curves, with a style that the LA28 team credits to everything from strip malls to handpainted signs. If you’re having trouble picturing how exactly this all translates into real-world examples, LA28 has already debuted a new line of Superbloom-inspired attire and shared some conceptual posters and murals displayed in its own offices.

As we approach the 2028 Olympics and Paralympics, you’ll start seeing these designs truly everywhere: on broadcasts and digital platforms, but also on posters, tickets, uniforms, citywide installations and the venues themselves—including at Inglewood’s Intuit Dome, which tonight will offer the first real-world implementation of Superbloom before the Clippers game across the arena’s outdoor plaza, as well as during an in-stadium video before tipoff. It’s an unusually early debut for these designs to be unveiled, but LA28 says it wants to give the Games’ stakeholders as much time as possible to integrate the Look into their plans so that they can “create this bear hug enveloping moment on the city.”

That “bear hug” will also embrace the designs for LA28’s mascot, torch, cauldron and medals—but those are all still to come. In the meantime, would-be Olympic ticketholders will find out soon if they’ll be able to experience all of these elements firsthand: LA28 will send out notifications between March 31 and April 7 to let those who registered for the initial ticket draw (which closed on March 18) know whether or not they’ve been assigned a time slot to purchase tickets in April.