Looks like you can go home again. As you know, Story, the Chelsea concept store—and one of our top shops in New York City—changes its theme and product offerings every few weeks. And its new theme, launching today, is the annual "Home for the Holidays." (The previous one was "Style.Tech.") As soon as you walk into the shop, you'll see a huge wooden house frame giving off a winter cabin vibe, complete with a cozy fireplace.
And what makes this year different than the previous holiday-themed editions is that the indie shop has partnered with big box retailer Target. The result is a great mix of products from indie and up-and-coming designers with about 200 handpicked items from Target side-by-side on the shelves. Target standouts include the Nate Berkus collection, TOMS for Target (featuring new gift items brand new to the brand and debuting here) and Archer Farms.
We got a sneak peek of the space last night, and some of our favorite products were the hand-painted geometric wooden planters by Flanuer's Pocket ($50), emoji trucker hats ($15), Faribault Woolen Mill for Target infinity scarves ($45) and the August Smart Lock system ($250, which allows you access your apartment with a virtual key.
The store is open through the holidays, and plans to hold special holiday-themed events in the space as well.