In his spot-on parody of Bushwick on Saturday Night Live last week, Kevin Hart brags about spin classes, boozy brunch and dog-walking with fellow Brooklynites, played by Kenan Thompson and Jay Pharoah. Hart touts the garlic-truffle flavor at the fictional Martha's Mayonnaise as a "must-have" and we couldn't help but notice that the storefront is actually home to wd~50 vet Sam Mason's Empire Mayonnaise.
And now the real spread shop will release Hart's fictional flavor in the coming weeks. "It will be amazing," says co-owner Elizabeth Valleau. "We've mixed our roasted garlic with our truffle before and it's been good." A four-ounce jar of classic-style spread is $5, but a jar of white truffle does, in fact, cost $8 as Hart complains at the end of the sketch. "It's getting crazy out here," he says.