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Taco Bell’s new NYC pop-up is serving these strange breakfast tacos

Written by
Lauren Rothman

When it comes to tasty, authentic Mexican food, NYC is no Los Angeles, but we’ve still got easy access to pretty delicious burritos, quesadillas and tacos. That’s why, as a rule, we Gothamites avoid international chain Taco Bell like the plague, or, more aptly put, like the stomach flu its mushy, cheesy menu items are likely to induce. But the Bell continues to do its best to lure in new customers, most recently with a strange, tortilla-free new dish they’re calling the Naked Egg Taco.

Crafted, apparently, for haters of corn and flour (or perhaps for the gluten- and carb-free set), the weird-looking breakfast “taco” fills a folded fried egg with crispy potatoes, cheese and the diner’s choice of bacon or sausage, all for just $1.99. The bizarre offering will be available a la carte at Taco Bell locations beginning August 31, but New Yorkers who simply can’t wait a couple of weeks to try the snack can get their fix on Thursday by reserving a seat at Taco Bell’s “Bell & Breakfast” event. Running in a SoHo event space, the breakfast, available for reservation through OpenTable, will feature the weirdo taco as well as other, as-yet-unannounced oddities.

Thrill-seekers, look no further.

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