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Review
Mercer Labs, Museum of Art and Technology is a unique immersive museum created by artist Roy Nachum (you might recognize his name because he designed Rihanna's famed Anti album cover) and his business partner Michael Cayre, a real estate developer. The 36,000-square-foot space opened in early 2024 at 21 Dey Street, with a total of 15 different rooms to explore, each one attacking all the senses upon entrance.
Some outstanding installations include the one that the staff refers to as "The Dragon," where a total of 500,000 individual LED lights hung on strings adorn a room and are lit up to created 3D videos, including one of a galloping horse, that will catch your attention. Towards the end of the walkthrough is what can only be described as a cave of beautiful pink flowers (plastic ones), where there will soon be a bar as well. This is perhaps the most Instagrammable space within the museum as a whole, one that will likely come to represent the destination on social media once it officially opens.
A mere walk through Mercer Labs makes one thing clear: the immersive space can be much more than that given its size and the clear technological capabilities embedded in each room. That’s something that wasn’t lost on the founders: folks can rent out different rooms. May we suggest a very unique and technologically avant-garde wedding in a room filled with pink flowers, perhaps?
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