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After more than 20 years uptown, Philippe Chow has unveiled a glossy new flagship on Fifth Avenue, trading in its longtime East 60th Street perch for a two-story (soon to be three) showpiece in the heart of midtown. The new location officially opens on March 27.
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Chef Philippe Chow remains at the helm and regulars can expect the same hospitality and familiar menu of crowd-pleasers, from hand-pulled noodles and dumplings to the restaurant’s signature whole Peking duck, carved tableside with ceremonial flair. Stalwarts like chicken satay, green prawns, salt and pepper lobster and kung pao chicken anchor a menu that still leans into family-style and tasting options designed for groups.
The experience, as ever, extends well beyond the plate. Start the evening with a lychee martini, then consider ending it with the cotton candy baked Alaska, flambéed tableside. A new prix fixe, Moët & Satay, pairs a four-course tasting with Moët & Chandon, underscoring the restaurant’s ongoing alignment with luxury indulgence.
While the food sticks close to the original script, the setting turns up the volume. Designed by D.C.-based firm //3877, the new space is all shimmer and swagger, as befits “Luxury Row.” Velvet and sheer fabrics hang amidst polished black marble, glossy wood paneling and a sculptural brass staircase. Upstairs, expanded private dining spaces position the restaurant as a go-to for everything from power dinners to fashion events. And the Private Wine Cellar not only offers a luxe dinner option, but its private entrance gives it a sexy edge.
In addition to the move, the brand has a new concierge-style program, Nǐ Hǎo, on the horizon, as a way to offer loyal guests a personalized experience nationwide.
For a restaurant that has long doubled as the kind of nightlife fixture that gets name-checked in songs, frequented by celebrities and signifies big-ticket celebrations, the new Fifth Avenue flagship doubles down on the formula to offer guests the same experience they’ve long loved at a deeper intensity.
Philippe Chow Fifth Avenue is located at 10 East 52nd Street. It’s open Monday–Friday, 11:30am-10:30pm, and Saturday and Sunday, 4:30pm-10:30pm.