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This year, Pride feels a bit different. While New York will always find reason to celebrate the LGBTQIA+ community in any regard, this year’s festivities call for more than just waving a rainbow flag. In response to a slew of anti-LGBTIA+ legislation from the current presidential administration, much of which targets the trans community, the organizers for NYC Pride announced this year’s theme: "Rise up: Pride in Protest."
“The challenges we face today, particularly in this political climate, require us to stand together in solidarity,” said Kazz Alexander, NYC Pride Co-Chair, on their website. “Pride is not merely a celebration of identity—it is a powerful statement of resistance, affirming that justice and equity will ultimately prevail for those who live and love on the margins.”
Brooklyn Brewery is well aware of the fight. In response to Donald Trump’s executive order proclaiming the federal government would only recognize two genders, the brewery responded in suit, actively condemning xenophobia, homophobia and division rooted in hatred of any kind. But this type of activism isn't new for the brewhouse: With core values tied to the queer community, the business has long advocated for the cause, providing LGBTIA+ resources and becoming a certified safe space, which has expanded to supporting queer communities across the globe.
In regard to Pride, the brewery’s The Stonewall Inn IPA—made in partnership with The Stonewall Inn Gives Back Initiative (SIGBI)— has served as the “Official Beer and Brewery of NYC Pride,” for three years running. But this year, the Brooklyn-based brewery is doing even more to help the most marginalized of the community.
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For Pride Month 2025, Brooklyn Brewery will be providing direct aid to the trans, non-binary and two spirit community of New York. In partnership with queer Latina activist, actor and Stonewall Inn Gives Back board member Angelica Christina, the brewery will distribute $25,000 in direct support to 25 members of the community—that's $1,000 each, to help cover basic needs such as housing, healthcare, transportation and food.
“The trans, nonbinary and 2 spirit community have been under massive attack these past several months,” says Christina in a press release. “This current administration is intent on eradicating us while further pushing us into poverty. What Brooklyn Brewery seeks to do is offer monetary support during these precarious times. We hope to uplift the voices of our most vulnerable and at risk when it's needed the most. If you or someone you know is in need, please nominate yourself and/or them.”
This program is open to all trans people aged 21-and-over and who are legal residents of New York City. The brewery will contact and select recipients on a rolling basis through December 2025. Find more information on how to nominate yourself or another trans person here.