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Grand Central commuters, brace yourselves: Your evening sprint to the 7 train just got a lot more glamorous. For the first time, Grey Goose is bringing its iconic U.S. Open cocktail—the Honey Deuce—out of Arthur Ashe Stadium and into the city’s busiest concourse with a limited-time bar pop-up.
Dubbed the "Last Serve Bar," the pop-up takes over the east side of Vanderbilt Hall from August 27–29, timed perfectly with the opening days of the Open. The idea is simple but genius: Give fans rushing to and from Flushing Meadows one more chance to raise a glass before their train home. Because what’s a match without the tournament’s unofficial accessory, that frosty highball dotted with three honeydew melon “tennis balls”?
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Open daily from 5–8 pm and again from 10 pm–1 am, the bar will serve complimentary “tiny ’tini” samplers of both the Honey Deuce and another Grey Goose cult favorite, the Espresso Martini. Think of it as a nightcap with better lighting than the subway platform. With more than 60-percent of fans relying on mass transit to get to the Billie Jean King National Tennis Center, Grand Central is basically the unofficial fifth stadium of the Open.
Grey Goose has been the official vodka of the U.S. Open for 19 years and the Honey Deuce has long since evolved from gimmick to cultural phenomenon. In 2024 alone, the USTA sold a record-setting 556,000 Honey Deuces, racking up $12.8 million in sales—a stat that makes it not just the most Instagrammable accessory of the tournament, but arguably its economic MVP.
To pump up the fun this year, Grey Goose has also teamed up again with American tennis star Frances Tiafoe, whose on-court flair and off-court style have made him a fan favorite. Tiafoe calls the Honey Deuce “a symbol of the joyful spirit” of the Open, though we’d argue the melon balls alone are worth the hype.
And if you can’t make it to Vanderbilt Hall, don’t worry: Grey Goose is also reviving its Honey Deuce Express, delivering canned versions of the cocktail straight to New Yorkers’ doors via Uber Eats and Cocktail Courier.
Whether you are courtside, train-side or couch-side, the Honey Deuce is here to keep the U.S. Open buzz going long after the last serve.