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If your holiday shopping list could use a little fresh air (and maybe a hot chocolate?) J.Crew has a festive plan for your weekend. The brand is bringing its holiday collection to life with “Miracle in Manhattan,” a pop-up holiday market set inside the Central Park Boathouse tomorrow, December 13 and Sunday, December 14 from noon to 5pm.
For two days only, the iconic lakeside venue near East 72nd Street will transform into a wintry shopping hub open to the general public. The market will feature curated booths spotlighting J.Crew’s product lines, making it an easy stop for gift shopping or strategic self-gifting. Expect complimentary gift wrapping with purchase, plus a lineup of classic cold-weather snacks and drinks including hot chocolate, cider, pretzels and hot dogs. (Nothing says December in New York like shopping in a coat with a warm drink in hand.)
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J.Crew is also leaning into small surprises throughout the weekend. While supplies last, shoppers can expect mistletoe giveaways and a rotation of branded extras depending on how much you spend, including acrylic magnets, enamel pins, air fresheners, postcard sets and card packs, all tailor-made for stocking stuffers.
The timing lines up neatly with J.Crew’s Holiday 2025 campaign, which leans into playful archetypes like “The Holiday Shopper,” “The Holiday Lover” and “The Holiday Drama Queen.” Shot like a series of mini festive films, the campaign stars Delaney Rowe, Abby and Baskin Champion, Aki and Koichi Kim and Taylen Biggs, all surrounded by piles of the brand’s signature green boxes, Fair Isle knits, shiny party shoes and just enough Christmas chaos.
That same spirit carries into Miracle in Manhattan. It’s less about rushing through a mall and more about making an afternoon of it—wandering Central Park, popping into the Boathouse and leaving with something wrapped, warm and ready to give.
Read more:
• The best Christmas Markets in the USA