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If there’s one thing New Yorkers agree on (beyond complaining about the subway), it’s that L’Industrie Pizzeria makes a serious case for the city’s best slice. And now the perpetually packed pizzeria is adding another reason to brave the line: a third New York City location, opening this spring in Little Italy.
Eater reports that the new outpost is slated for 197 Grand Street, between Mulberry and Mott, in the former home of Margherita. It puts L’Industrie right next door to Ferrara Bakery & Cafe, the 134-year-old institution that has fueled generations with cannoli, lobster tails and espresso—a fitting neighbor for a pilgrimage-worthy slice shop.
The Little Italy location marks L’Industrie’s second Manhattan shop, following its 2023 debut in the West Village, and joins the original Williamsburg storefront that opened in 2017. The project is a partnership between founder Massimo Laveglia, Nick Baglivo and former general manager Manuel Jimenez. Laveglia also told Eater that the team is currently updating the space and aiming for a March opening.
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If you’ve ever wandered toward the West Village location on a weekend, you’ve probably already seen the line that snakes down the block, but L’Industrie’s appeal is straightforward.
Laveglia is a native of Tuscany, applying Italian technique to New York-style slices: thin-yet-structured crusts, natural fermentation and toppings that lean Italian but don’t feel precious. On any given day, the menu includes classics like margherita and pepperoni, as well as cult favorites like the burrata slice. Prices stay squarely in slice-shop territory, adding to the appeal.
Landing in Little Italy feels both obvious and smart. It drops one of the city’s most hyped slices into a neighborhood built on Italian food lore—no reservations, no rebrand, just another excellent excuse to stand in line.