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Let's face it: For most New Yorkers, September is the real fresh start to the year. (Sorry, New Year's Eve!) The air turns a little crisper, we finally get to lovingly don long sleeves and layers and that “back-to-school” itch creeps in, whether or not you’ve attended school this century. Remember that annual excuse to buy new notebooks and fresh pens? MOO does, and it's here to bring that same rush of aesthetic consumerism to your workday.
On Thursday, September 4, the business accessories brand is partnering with Bluestone Lane partner up to transform the café's Hudson Yards location into a “Back to Work” pop-up from 8am to noon. Think of it as the grown-up version of stocking up on school supplies—except now, you have a credit card (and maybe credit card debt), pop quizzes are just after-hours Slack messages and nice pens and pretty stationery have become the little treats that get you through the day.
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MOO gets it. For its Back to Work event, the design-forward stationery brand will offer free swag to upgrade your daily grind. You’ll be able to load up your work bag with fresh notebooks, pens and other desk-friendly essentials that will turn even a Zoom meeting into a style showcase. And because none of us want to face the morning without caffeine, Bluestone Lane will offer a free coffee, too. (Sorry for anyone hoping to recreate that giddy feeling of a vending machine soda between classes.)
So block out some time on your calendar so no one knows that you're basking in that new notebook smell and embrace the inner aesthete who could never wait to show off that new Trapper Keeper. Back-to-school may be for the kids, but back-to-work season? That’s all ours. And maybe a new pen is exactly what you need to survive that return to office dictate.