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If your New Year’s resolution involves “treat yourself” energy but your bank account will still be recovering from December come January, the city’s got your back. NYC Hotel Week is officially returning for 2026 and this year’s deals are practically begging you to plan a winter staycation (or lure that friend who keeps saying they’ll "visit soon.") From January 2, 2026, through February 12, 2026, more than 140 hotels around the city are slashing 25% off their standard room rates. Yes, even the fancy ones.
The roster is stacked: classics like W New York - Union Square, Lotte New York Palace, The Pierre, The Plaza and the Marriott Marquis are all in the mix, alongside stylish newcomers like Renaissance New York Flushing at Tangram, the Rockaway Hotel, Ace Hotel Brooklyn and Romer Hell’s Kitchen. Uptown, downtown, beachside, outer boroughs: the map is wide open. Bookings are live now and the filters make it pretty easy to zero in on your preferred neighborhood, commute radius or vibe.
The program's return also coincides with NYC Winter Outing, the city’s now-annual trifecta of January perks. Once mid-month hits, you can stack your hotel savings with Restaurant Week prix-fixe menus, two-for-one Broadway tickets and two-for-one admission to museums, attractions, tours and performing arts venues. In other words, this is the rare moment when New York becomes a value destination with no sacrifice in bragging rights.
The timing also hits that sweet spot between holiday sparkle and spring tourism when the city is calmer, reservations are suddenly possible and you can wander into a blockbuster show or restaurant without praying to the waitlist gods. For the chronically local, it’s also the perfect excuse to play tourist for a night. (Imagine checking into the Wythe, walking to a late dinner and waking up to a skyline view that doesn’t involve your own drying rack.)
Hotels will likely fill up quickly, so the smart move is to book early, especially at the legacy properties. If you’re giving experiences this season, a January or February stay might be the move. Cozy hotel bars, room-service pancakes and Broadway on a discount: it’s peak winter magic without the pricing to match.
NYC Hotel Week runs January 2 through February 12, 2026.