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When it comes to sweet, frozen treats, the most wonderful time of the year is almost upon us—and no, we’re not talking about Christmas in July. We’re talking about National Ice Cream Day, which this year falls on Sunday, July 20. And to celebrate, Salt & Straw—the famed Portland, Oregon creamery that has locations on the Upper West Side and the West Village—isn’t just doing one day of creamy desserts this year. Instead, it’s hosting a whole festive week with a slew of special promotions, new menu items and, yes, free ice cream.
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From Monday, July 14 to Sunday, July 20, Salt & Straw will announce specials throughout the week in-store and online, including perks such as complimentary scoops for kids and free waffle cones daily (for those who enter their email and sign up for the Salt & Straw app).
The parlor's National Ice Cream Week programming kicks off on Monday, July 14 with its new topping lineup, featuring a chocolate sauce made from Heirloom Peruvian organic cacao and organic cacao butter, Colombian sugar dark with molasses, and Himalayan pink salt. Other new garnishes include marionberry coulis, candied cocoa nibs, chocolate granola, and wild Italian Amarena cherries slow cooked in copper pots, guaranteed to add a sweet and tart kick to your ice cream sundae.
Friday, July 18 sees the launch of the brand's new Strawberry Shortcake Waffle Cone. Guests can order their favorite ice cream in these limited-edition cones but if that’s not enough, you can get an exclusive for Ice Cream Week Strawberry Waffle Cone Sundae featuring Salt & Straw’s Strawberry Honey Balsamic ice cream, topped with whipped cream and cherries on the new Strawberry Shortcake Waffle Cone.
And the week culminates on Sunday with prizes galore. Every order on National Ice Cream Day will come with a digital scratch-off card to earn a prize, ranging from free scoops of ice cream to a personal ice cream-making session with Salt & Straw chef- founder Tyler Malek.
The ice cream chain is also launching a new loyalty program and offering early access to special menu items on the Salt & Straw website and app during the week. Keep up to date on all the deals and specials, and you’ll even be able to skip the lines by placing your orders using the brand’s Order Ahead feature on your mobile phone, computer or anywhere you use the Salt & Straw app.