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It feels like only yesterday the world first met, fell in love and feasted on cheesecake with saucy Blanche Devereaux (Rue McClanahan), strong-willed Dorothy Zbornak (Bea Arthur), sweet Rose Nylund (Betty White) and sarcastic Sophia Petrillo (Estelle Getty). But, in fact, it's been 40 years since the classic sitcom debuted on NBC, spanning seven seasons from 1985 to 1992. And to celebrate the big 4-0 (don't worry Blanche, you don't look a day over 25), Brooklyn-based boutique Zero Waste Daniel has brought Miami Beach to Bushwick, transforming its flagship store (257 Varet Street) into a palm-filled dreamscape fit for our beloved foursome.
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Part fashion destination and part fan tribute, the Golden Girls-inspired store makeover will run through Wednesday, September 17—extended from August 17 by popular demand—and will bring the "energy of each of The Golden Girls to life with bold visuals, emotionally resonant design, and a deep well of references for fans to discover."
That means an immersive shopping experience with pastel-hued interiors, banana-leaf wallpaper, retro lounge furniture, a shoppable thrift section (styled in homage to the girls' iconic looks) and vignettes inspired by fan-favorite moments from the series.
On the clothes racks, you'll find the brand's limited-edition Golden Girls x Zero Waste Daniel capsule collection (which is available in store and online at the Zero Waste Daniel website), including signature items like “St. Olaf 40” varsity jackets, cheesecake-covered sweatshirts, palm leaf-printed bomber jackets and cheeky graphic tees declaring "I'm a Blanche" and "I'm a Sophia," among others.
“The Golden Girls were a North Star to me growing up,” says designer and founder Daniel Silverstein, a.k.a. Zero Waste Daniel. “They’re funny, fearless, wildly fashionable, and they showed up for each other in ways that felt groundbreaking, teaching a lifelong lesson of what it means to be a chosen family. As a child, I felt the warmth of their love and friendship. As an adult, I can see clearly that they are trailblazers, tackling tough topics with heart and humor in ways that are poignant and still resonate today. To be entrusted with honoring their 40th anniversary is one of the greatest privileges of my career. This collection is a thank you for all the laughter, lessons and late-night cheesecake.”
