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The ice cream darling known for luxe scoops and cult favorite flavors recently opened the Van Leeuwen Flavor Lab in Greenpoint, giving aficionados a new way to experience the brand. A hub of innovation, the Flavor Lab offers exclusive small-batch flavors alongside fan favorites, plus special collabs and pop-ups. The Lab launched a frozen yogurt pop-up last week, and if you haven't been by to check it out yet, here's your sign: you can get Van Leeuwen fro-yo for just $1.
To mark National Frozen Yogurt Day, Van Leeuwen is offering a truly unbeatable deal. This Friday, February 6, you can try their frozen yogurt for $1, toppings included, only at the Flavor Lab. All day long, from open to close, you can experience Van Leeuwen's take on the tasty treat with your choice of two toppings while supplies last. A dollar doesn't get you much these days, so this deal is not one to miss.
There are only two flavors, but you know they're going to be good. Traditional tart is clean, and tangy, made with organic A2 Bulgarian yogurt, which has a softer acidity and a richer texture than the usual frozen yogurt base. Matcha is made with premium Japanese matcha sourced from Uji. It's earthy and smooth, a bold contrast to sweet toppings.
And the toppings are what really make it special. This is not just a sprinkle situation. Options include imported butter shortbread from Scotland, Sicilian pistachio cream folded with crispy kataifi, fresh passion fruit and berries, chocolate cookie crumbles and other rotating extras.
Visiting the Flavor Lab is half the fun, so now's the time to stop by if you haven't seen it. Located at 136 Franklin Street, this is where the brand experiments and tests new ideas before they hit the streets. So you know you're getting something cutting-edge, before the wider public gets a taste.
So if you're a frozen yogurt fan, join Ven Leeuwen in celebrating this dessert's big day on Friday, February 6. It might be cold out, but it's never too cold for a delicious frozen treat, especially if it's just $1.