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After months of behind-the-scenes testing and a successful pop-up at the Van Leeuwen Flavor Lab in Greenpoint, the cult favorite ice cream shop is officially adding frozen yogurt to its lineup. To mark the occasion, they're kicking things off this Friday with a deal you won't want to miss: froyo for $1.
The new offering will debut on Friday, March 27 at the brand’s NoHo location, where from 12pm to 3pm, Van Leeuwen's premium take on this nostalgic treat can be yours for a mere $1. Plus, you can say hi to co-founders Ben Van Leeuwen and Laura O’Neill.
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Ben Van Leeuwen says the team has been experimenting with soft serve and yogurt for years, but rising demand pushed them to bring it to the menu for good. This isn't your average frozen yogurt of course, and the difference comes down to ingredients. Organic A2 Bulgarian yogurt is used for the base, along with high-end additions like ceremonial-grade Japanese matcha and Sicilian pistachios.
The new frozen yogurt menu features four flavors: Tart, Matcha, Chocolate and Strawberry. You can go classic with a single flavor or opt for a swirl. Toppings are include fresh strawberries, passion fruit, pistachio kataifi, toasted coconut, mochi, chocolate curls and cookies-and-cream crumble, plus sauces like chocolate hazelnut and pistachio cream. Premium toppings for premium froyo.
Van Leeuwen has built a devoted following by balancing playful concepts with high-quality ingredients, and this new addition hits both notes. While the lineup isn't as wild as some recent offerings, like sunscreen flavored ice cream, this is a cool favorite done with Van Leeuwen flare. After launching in NoHo, more locations around NYC are expected to add frozen yogurt to their menus.
If you didn't get to sample the goods at the pop-up, now's your chance to be one of the first to snag a Van Leeuwen frozen yogurt and an unbeatable price.