We’ve all probably asked the question: Does anyone actually find love on dating apps? According to Melissa Madara, a self-identified witch and owner of Bushwick occult shop, Catland, there’s plenty of hope out there. You just need a little magic.
Madara’s online-dating hacks, dubbed “Tinder Witchcraft,” aim to help singles land exactly the kind of loving they seek. Want good sex? Try dusting yourself with the damiana herb, a powerful aphrodisiac. Need better online matches? Dab a little love-and-attraction oil onto your phone before swiping. “Taking a magical approach to online dating encourages people to ask what they’re looking for,” says Madara. “Half of the consultations become a therapy session.”
At Catland, walls are lined with jars of herbs, rocks and powders, each promising tantalizing results. For the big L, burn Venus incense, made from licorice root, elderberry and plantain. To wash away baggage (read: that ex you never got over) and protect yourself, light a “love-uncrossing” candle.
Back when she was online dating, Madara test-drove many of the store’s spells.
“For me, witchcraft is practical,” she says. “Online dating sucked; there’s just a lack of romance. I wanted to make it a little bit more romantic.”
Of course, you can’t totally rely on magic to improve your dating game.
“If people approach online dating with an intentional mind-set, they’re going to get better results,” explains Madara. “You’re going to be in control of your own search—and that’s something that’s going to work, whether you use magic or not.”