Photograph: Jonathan Aprea
Photograph: Jonathan Aprea

Xoxo cotton peacoat, $30 (was $100), at Macy’s

Your Black Friday guide to the best sales in New York City

We map out your Black Friday plan of attack for the best deals, freebies and biggest designer discounts in New York.

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Black Friday shopping can be overwhelming, but there are serious deals to be found. We did some of the work for you by choosing the best bargains in the city, including those from A|X Armani Exchange, Ben Sherman and AC Gears, many of which open their doors at midnight or earlier. Don’t miss sample sales from J.Crew, Dara Ettinger and Autumn Cashmere.

RECOMMENDED: A full guide to Thanksgiving in NYC

Early-bird events

  • Shopping
  • Department stores
  • Midtown West
  • price 4 of 4
Macy's
Macy's

Forget getting up at the crack of dawn—the biggest department store in the world opens at midnight. You’ll find discounts for men, women and the home, such as Xoxo cotton peacoats for $30 (retail $100); Levi’s guys’ leather jackets, halved from $200 to $100; and CBTL Americano brewers marked $90 (were $150). Don’t miss deals such as a gratis American Rag sweater (retail $45–$69) when you buy a pair of the brand’s jeans ($39–$69), and free HD headphones when you spend $75 on fragrances. Macy’s will donate $2 of each scent purchase to the Make a Wish Foundation (makeawish.org), up to $100,000. If you want to stay on top of the beauty trends, head to a MAC counter from midnight to 4am and grab the new Taste Temptation collection ($16—$20) before it hits stores nationwide December 13, 2012.

If you head to any of this chain’s 12 locations at midnight, you can buy something for everyone on your list at bargain prices. Until 4am, both men and women can nab half-zip fleece pullovers for just $5 (were $27–$40), jeans marked $15 (usually $30–$40) and ladies’ boots, nicked from $30–$45 to $12. From 8am to noon, find sherpa-lined hoodies tagged $15 (retail $20–$23) and coats for $19 (regularly $40–$100). On Saturday, stock up on graphic tees priced at $5 (normally $10–$17). • Visit oldnavy.com.

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Splurge on fall must-haves when this trendy chain stays open for 24 hours (doors open at midnight Friday and close at midnight Saturday). Spend $150 on anything in the store on Black Friday and you’ll get $50 off your purchase. We’ll be grabbing faux-leather-trim coats ($248), reptile-print satchels ($89) and men’s quilted leather gloves ($58). • Visit armaniexchange.com.

For 24 hours straight, grab fashionable basics discounted up to 60 percent. Men’s and women’s crewneck sweaters and pajama sets are $19 each (were $50). Get there early (doors open at midnight on Black Friday and stay open through midnight Saturday) for extra door-buster discounts. • Visit gap.com.

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Get a head start on discount shopping—the chain is opening its doors at 9pm on Thanksgiving Day for the first time. You’ll find Beats by Dr. Dre headphones for $180 (were $200–$300); Nook touch e-readers, chipped from $100 to $49; and Nikon cameras halved from $200 to $100. Starting at 4am on Friday, you’ll get a $10 gift card for every $50 you spend. • Visit target.com.

Gadgets for less

  • Shopping
  • Electronics
  • Greenwich Village
  • price 2 of 4
Lomography Gallery Store
Lomography Gallery Store

Everything in this camera shop (except for lab services) is 20 percent off just for Black Friday. Look for cork wide-angle styles for $87 (normally $109); Soviet-era re-creations that shoot square, rectangular and panoramic photos marked $279 (were $349); and itty-bitty pocket-sized cameras, chipped from $49 to $39.

  • Shopping
  • Electronics
  • Greenwich Village
  • price 2 of 4

If you’re on the hunt for a tech gift, this 15-percent-off Black Friday deal is for you. Braven bluetooth speakers are $153 (were $180), AiAiAi studio headphones are cut from $250 to $238, and Void analogue watches are whittled from $180 to $153.

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It might be worth waiting in line when the store opens at midnight for the bargains at this electronics chain. Jambox Bluetooth speakers are $130 (normally $180), Toshiba 23-inch laptops are pared from $750 to $600, and Norelco men’s shavers are tagged $28 (were $50). • Visit bestbuy.com.

Deals for women

Get up early to score 30 to 50 percent off designer goods at this consignment chain. While you’ll find various discounts throughout the weekend, you’ll get a whopping half off everything in the store only from 7 to 9am on Black Friday. That means you can get your hands on a Marni printed silk dress for $200 (normally $399); a Rebecca Minkoff leather cross-body bag, lowered from $179 to $90; and a Vince leather jacket tagged $498 (usually $995). • Visit secondtimearound.net.

  • Shopping
  • Boutiques
  • Nolita
  • price 4 of 4
Dinosaur Designs
Dinosaur Designs

Kick off Black Friday with 25 percent off this TONY-favorite jewelry and design company. Handmade resin chokers are $357 (normally $475), beaded bangles are chipped from $105 to $79 and resin flower vases are tagged $255 (were $340).

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All three locations of this Brooklyn chainlet boast some of the best designers around, and on Black Friday, you can get 15 percent off everything in the store. APC leopard-print capes are $378 (were $445), Thomas Sires Fair Isle sweater dresses are pared from $450 to $382, and Rachel Comey leather boots are marked $391 (usually $460). ● 316 Fifth Ave between Second and Third Sts, Park Slope, Brooklyn (718-768-4940). Fri 11am–7pm. ● 203 Grand St between Bedford and Driggs Aves, Williamsburg, Brooklyn (718-388-1655). Fri noon–8pm. ● 220 Smith St between Baltic and Butler Sts, Cobble Hill, Brooklyn (718-797-3776). Fri 23 noon–8pm. ● shopbird.com.

  • Shopping
  • East Village
  • price 2 of 4
Grey Era Vintage
Grey Era Vintage

Shop 15 percent off vintage duds for the entire weekend. Velvet maxidresses are lowered from $142 to $124, men’s flannel shirts are tagged $62 (instead of $78), and high-waisted skirts are cut from $88 to $72.

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Whether you’re shopping for a fashionable teen or treating yourself, you’ll find bargains at all three girly locations. Glitter iPhone cases are cut from $28 to $15, buckle-shaped bangles are $35 (normally $88) and fur-trim velour hoodies are whittled from $128 to $50. • 650 Fifth Ave at 52nd St (212-796-3360). Fri 23 9am–9pm. ● 368 Bleecker St at Charles St (646-336-8151). Fri 23 10am–8pm. ● 860 Madison Ave between 70th and 71st Sts (212-327-2398). Fri 23 10am–8pm. ● juicycouture.com.

Delicate Raymond Jewelry Bar

Los Angeles designer Michelle Zimmerman’s dainty baubles are 30 to 70 percent off. Fourteen-karat gold-plated monogram necklaces are $65 (normally $165), miniature versions accented with Swarovski crystals or pearls are cut from $115 to $50, and mini initial looks are tagged $20 (were $45). • 646-395-9739, delicateraymond.com.

Deals for men

  • Shopping
  • Soho
  • price 2 of 4

Stylish guys will love these 40-percent-off deals from the upscale Plectrum line. Double-breasted cotton coats are chipped from $395 to $237, tartan check shirts are $66 (were $110) and angora-and-wool sweaters are lowered from $150 to $90.

If you’ve been drooling over these tailored Brit goods, hit up any of its three stores for Black Friday weekend deals. There are deals for both genders, but the standout section is for men, such as plaid wool blazers, whittled from $590 to $413; classic trench coats for $437 (were $625); and high-shine shoes tagged $193 (normally $275). • 595 Fifth Ave at 48th St (212-317-1514). Fri 23–Mon 26 10am–8pm. ● 34 Little West 12th St at Washington St (212-647-0991). Fri 23, Sat 24 10am–8pm; Sun 25 11am–6pm; Mon 26 11am–7pm. ● 107 Grand St at Mercer St (212-343-8989). Fri 23 10am–7:30pm, Sat 24 11am–7:30pm, Sun 25 noon–6pm, Mon 26 11am–7pm. ● tedbaker-london.com.

Deals for both sexes

  • Health and beauty
  • Spas
  • Civic Center
  • price 3 of 4
eBay and Bliss
eBay and Bliss

Take a break from Black Friday and score a gratis manicure (normally $25), pedicure (usually $55) or 30-minute foot massage (regularly $75) at two Bliss spa locations while you check out eBay’s holiday designer collection on your phone or tablet. Just book a slot online (ebay.com/buyinbliss) and download the eBay app to get shopping, although there’s no purchase necessary. Standouts include Billy Reid folding travel bags ($88), Christopher Benz silk twill pajama sets ($85), Fallon spike earrings ($58), Jonathan Adler porcelain salt-and-pepper-shaker sets ($48), Ruffian silk brocade ties ($55), Steven Alan camera cases ($95) and Tibi lace sweaters ($75). ● Visit blissworld.com.

Snag 30 percent off the entire fall collection all Thanksgiving weekend. Gals will find funky turtleneck maxidresses for $118 (were $168) and dark wash straight-leg jeans, lowered from $258 to $181. Guys should look for drawstring cloth jackets, marked down from $298 to $209, and flannel dress pants priced at $174 (normally $248). • Visit diesel.com.

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  • Shopping
  • Soho
  • price 3 of 4
Surface to Air
Surface to Air

For three days, nab 30 percent off hip threads. Stylish guys will find merino wool sweaters for $210 (were $300) and hooded parkas, cut from $695 to $462. Women’s offerings consist of lace-up leather boots, reduced from $660 to $462, and double-breasted peacoats, pared from $730 to $511.

  • Shopping
  • Womenswear
  • Soho
  • price 2 of 4
Kisan
Kisan

This stylish boutique is offering up to 90 percent off its designer wares. Sonia Rykiel nylon bags are $149 (were $360), 66 North men’s wool sweaters are just $49 (from $255), and Tsumori Chisato women’s down vests are clipped from $535 to $125.

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  • Shopping
  • Shoes
  • Noho
  • price 2 of 4
United Nude
United Nude

Architectural winter footwear is 30 percent off for Black Friday. Midcalf pin-heel boots are $319 (usually $455), molded wedge booties are cut from $350 to $245 and padded leather platforms are whittled from $600 to $420.

On Friday, score 30 to 40 percent off normally pricey threads from designers such as Band of Outsiders and Carven. Adam Kimmel x Carhartt men’s denim jackets are dipped from $450 to $315, Adidas Originals x Opening Ceremony high-top leather sneakers are marked $123 (were $175), and house-brand gathered skirts are lowered from $265 to $159. • 1190–1192 Broadway between 28th and 29th Sts (646-695-5680). Fri 23 11am–9pm. ● 35 Howard St between Broadway and Lafayette St (212-219-2688). Fri 23 11am–8pm. ● openingceremony.us.

Chain-store bargains

  • Shopping
  • Womenswear
  • Soho
  • price 2 of 4
Topshop/Topman
Topshop/Topman

Head to the trendy Brit shop for 30 percent off duds for both sexes, as well as early-bird deals (8am–noon), including discount passes (such as $20 off $50 purchases) and gift cards worth $100–$500 for the first 200 people in line. Jam to live DJs while you shop women’s lace dresses for $51 (were $72) and textured coats, lowered from $220 to $154. Also look for men’s wool peacoats tagged $119 (retail $170) and ombré sweaters marked $52 (normally $74). Spend $100 and get a free pair of men’s mittens (retail $24) or a lightweight scarf (normally $36) and glitter nail polish ($12) while supplies last.

Men and women will get 30 percent off everything in the store from this chic brand. Ladies will love sequin dresses for $188 (normally $268) and floral-print kimono jackets tagged $111 (retail $158), while dudes should pick up wool turtleneck sweaters for $90 (usually $128) and three-quarter-sleeve overcoats, clipped from $348 to $244. • Visit frenchconnection.com.

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  • Shopping
  • Lenox Hill
  • price 2 of 4

Don’t dismiss this women’s brand as a frumpy mall store—there are some seriously chic items up for grabs. Get up early for 40 percent off everything until noon, or grab 30 percent off for the rest of the weekend. We’ve got our eyes on faux-fur-lined leather gloves, marked down from $60 to $36; sequin tanks tagged $60 (normally $100); and merino wool sweaters, cut from $80 to $48.

Straight-up sample sales

  • Shopping
  • Shoes
  • price 2 of 4

Grab funky footwear and accessories for up to 60 percent off. Men’s and women’s skull and star print sneakers are $75 (normally $128), studded totes are cut from $1,098 to $439, and vibrant cross-body bags are tagged $172 (retail $430).

  • Shopping
  • Sample sales
  • price 2 of 4
Autumn Cashmere
Autumn Cashmere

For two weekends, men’s and women’s cashmere is up to 75 percent off. Highlights include women’s cable-knit blazers for $195 (were $418) and striped tops tagged $138 (retail $295) and men’s zip-up hoodies, lowered from $363 to $169.

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  • Shopping
  • Designer
  • price 2 of 4
Multidesigner sample sale
Multidesigner sample sale

At fashion-forward Showroom Seven, find up to 90 percent off high-end womenswear and accessories. Imitation lace shift dresses are $64 (normally $320), Charlotte Ronson silk skirts are lowered from $215 to $49, and Erickson Beamon Swarovski crystal chain necklaces are cut from $1,978 to $791. Stop by between 5 and 7pm any night for gratis cocktails.

  • price 2 of 4

Update a holiday party outfit with sparkly add-ons priced up to 75 percent off. Bronze clutches are $50 (normally $275), crystal-and-bead-embroidered headbands are tagged $10 (instead of $88) and embellished cuffs are lowered from $128 to $30. Credit cards are only accepted for purchases of more than $20.

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  • price 2 of 4

This local designer’s jewelry and home goods are up to 80 percent off, with 20 percent of the proceeds being donated to Unlocal’s (unlocal.com) Rockaway relief organization. You’ll love amethyst crystal bookends for $95 a pair (usually $325); druzy-and-crystal rings, cut from $105 to $25; and druzy pendant necklaces marked $100 (retail $475).

  • price 2 of 4

Stock up on pure cashmere items for 50 to 70 percent off. Long cable gloves are $54 (were $135), pop-top mittens are cut from $88 to $36 and printed hats are marked $32 (instead of $80).

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  • Shopping
  • Womenswear
  • price 2 of 4
J.Crew
J.Crew

This epic blowout features men’s and women’s threads for up to 60 percent off. Standouts include guys’ velvet blazers for $120 (were $228); Madewell leather biker boots, lowered from $248 to $130; and gals’ dress coats for $150 (retail $325).

Holiday markets

Brooklyn Flea Gifted
Brooklyn Flea Gifted

This popular bazaar is showcasing locally made wares that are perfect for gift-giving. Inside the beautiful Skylight One Hanson, look for City Owl hand-stamped letter necklaces ($20), She Hit Pause Studios Polaroid-transfer watercolor prints ($65–$85) and Loyalty & Blood skull-print sweatshirts ($48).

  • Shopping
  • Markets and fairs
Grand Central Holiday Fair
Grand Central Holiday Fair

Shop giftable loot from local and international brands inside Vanderbilt Hall. Check out items from Brooklyn companies, such as Naturevsfuture coats ($148–$498) for women; Draugsvold Jewelry bold earrings ($90–$175), bracelets ($125–$250) and necklaces ($150–$600); and Kiln Design Studio copper and enamel baubles ($40–$120).

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