How it started: This summer, brokers looking to capitalize on Bushwick’s growing reputation as a hipster enclave decided to rechristen this particular corner of Bed-Stuy near the Myrtle Ave J/Z/M stop.
Local reaction: Too early to tell. Presumably, there will be large swaths of eye-rolling incredulity.
Why it’s so damn ridiculous: The speed with which Bushwick went from “East Williamsburg” to being desirable in its own right is startling. Made-up monikers? Not really needed.
You protest too much: We lived in Bed-Stuy. Getting mugged isn’t fun, and you won’t see us whining about the Roberta’s-ization of that corner of the neighborhood.