Worldwide icon-chevron-right North America icon-chevron-right United States icon-chevron-right New York State icon-chevron-right New York icon-chevron-right Rosé-all-day hysteria is getting a little out of control

Rosé-all-day hysteria is getting a little out of control

This is what’s driving us bonkers in NYC right now and making us (almost) want to move

Courtesy CC/Flickr/HarshLight

With the amount of pink-hued wine New Yorkers consume, you’d think rosé would be coming out of our ears. Now, post–Memorial Day, the rosé-all-day hysteria is in full tilt. Need proof? A pop-up Rosé Mansion has opened in midtown, brunch promos touting all-you-can-drink rosé are everywhere, and rosé-infused shrimp and frosé margaritas have invaded menus across town. Some days it feels like Manhattan is an island floating in a pink sea.

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Remember a few years ago when everyone freaked out over the alleged rosé shortage? We wish it had stayed that way. Rosé is such a rock star now that big brands have taken over, but many make their wines with low-quality grapes, so what ends up in most glasses is overly sweet and watered down.

Yes, rosé is easier to pronounce than some of those fancy French wines, and you at least know what you’re getting. But why drink shitty rosé when there are so many other options? Save yourself the $15 and pass on the so-called Gatorade of the Hamptons. Instead, let’s get crazy and order something completely different—like an unpretentious beer or a simple Chardonnay. Now that’s something we’ll happily raise a glass to all summer long.

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