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Danielle Bernstein
Photograph: Courtesy @weworewhat

Style blogger Danielle Bernstein shares her top 5 NYC spots

Get to know Danielle Bernstein, the highly influential fashion blogger behind We Wore What

By Matthew Love
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Beyond her directness, poise and sartorial savvy, it’s this 23-year-old’s fervor for the city that pegs her as a native. “I could never live in L.A. or Chicago,” she says laughing. “I need the craziness and the hustle in New York to get me going.” In the past four years of growing her insanely popular style blog, We Wore What (weworewhat.com), she’s accomplished what most early-twentysomething fashionistas dream of: making serious waves—and coin—in the industry. “Yes, brands like a celebrity or supermodel to give them clout, but if you want to sell a product and I Instagram it, you’re going to sell out,” she says of her curatorial prowess. She’s collaborated with Topshop and the Vintage Twin and earlier this year passed the 1 million follower mark on Instagram. Through it all, she exudes a casual sort of Soho chic that’s approachable but hard to replicate; while it may not have been her you saw stepping off the L train, it’s likely a gal who’s inspired by her.

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Danielle's top 5 places in NYC

Jack's Wife Freda
Photograph: Jakob N. Layman

1. Jack's Wife Freda

Restaurants Contemporary American Nolita

Jack’s Wife Freda feels like a second home. I’m very good friends with the owners, and I can bring my dog there. Lafayette Street is always busy and full of people, and I sit outside and people watch. The style there is awesome. I don’t like to go on the weekend—too touristy—but during the week, it’s great to sit outside and have lunch.

2. Reformation

Shopping Boutiques Soho

Reformation is one of my favorites, an eco-friendly design store. When I first moved into the city, I worked there, and I’ve always been a huge fan. Everything is made in a factory in L.A., so they’re able to push out products faster than most places are. They’re a really awesome, young, cool brand.

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American Two Shot
Photograph: Courtesy Olivia Wolfe

3. American Two Shot

Shopping Womenswear Soho

American Two Shot is a boutique concept store that my friend started that has really amazing finds. It does have its own line now, but most of what it has comes from other designers, and it sells lots of products that you’re not going to find in a run-of-the-mill department store.

4. Soho House

Hotels Boutique hotels Chelsea

I go to Soho House all the time; it’s members-only, but it’s where I have most of my meetings. It’s a beautiful space where you can have privacy, or there’s a club room where everybody’s quietly working at their computers. It’s easy to have meetings and work or relax and have drinks with friends.

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5. Happy Ending

Bars Lounges Lower East Side

Happy Ending is one of my favorite places to go out. I start upstairs to have drinks and then go downstairs a little later when it has more of a club vibe. It has this cool, Lower East Side tropical feeling to it. It has great cocktails, but I drink straight vodka or wine to avoid the headache factor. It has a great wine selection!

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