Urban Decay, Fenty Beauty, Tarte and Too Faced are all well and good but sometimes it takes a local beauty brand to come up with solutions that are unique to our skin and suitable to the Singapore climate. With the humidity and unpredictable weather as the main enemy, it takes a local to know what will work. We highlight some local beauty brands with everything from skincare to makeup to keep your face as fresh.
Pronounced 'light' this homegrown brand was born out of necessity. Founder Nerissa Low struggled with acne issues before a switch to all-organic skincare cleared things up. Now she's producing her own line of skincare that contains 90 percent organic ingredients.
Try this Not only does the Youth Elixir Liquid Foundation ($78) smell like cupcakes, it also contains ingredients like aloe and rosemary that heal and nourish the skin, all while maintaining coverage throughout the day.
Described as skincare so simple that even a rookie can use it, the brand only has three main products: a cleanser, a mask and a moisturiser. You'll find that there are no nasties like parabens, mineral oils, sulfates and more in the products. Instead, it is packed with loads of superfood ingredients like tomatoes, kale, carrots, chia seeds and matcha. Think of it as a super healthy juice for the skin
Try this The Green Pulp Face Masque ($64) is one of the brand's bestsellers because the results are instant. The green gel turns white when it is activated (after you slather it on your face) and leaves the skin smooth and bright after washing.
The most interesting thing you'll read about the brand is probably how its lipsticks are edible. Not like you should be eating lipstick but Sén is so committed to using non-harmful and sustainable ingredients that absolutely no nasties go into their line of lipsticks and skincare.
Try this The Sén Natural lipstick ($35) range is available in a variety of colours that are complementary to the Asian skin tone and if you accidentally ingest it – that's okay because it's totally edible.
The world’s first skincare brand inspired by the traditional wisdom of Peranakan wellness secrets. Pera Skincare’s line uses ingredients like liquorice root, coconut oil and cucumber. Created by Raphael Jiang, the brand aims to promote the heritage of the Straits Chinese to the younger generation.
Try this Bedak Sejuk Fusion Mask ($148). 'Bedak sejuk' (meaning cooling powder) has been used by Peranakan and The Straits' people for centuries to keep skin youthful, fair and smooth and Pera honours the tradition with its Bedak Sejuk duo of the Enzyme Rice Powder and Peel-off Essence Gel which works together as a two-step mask routine.
Less is more with local beauty brand Sigi Skin. With only three products under the brand, Sigi focuses on the idea that a skincare regimen should be simple – but also effective which is why each product is packed with superfood ingredients as well as scientifically-backed ingredients to bring out the best for your complexion.
Try this Morning Glow physical sunscreen ($58). It contains avocado and acai extracts which are both rich in vitamin E and fatty acids and helps counteract the effects of the sun’s infrared rays while keeping the skin youthful and supple.
Allies of Skins goes all out to make sure that your skincare regime includes the right solution. Its range of facial products are made from a combination of potent antioxidants and intelligent nutrients, and the powerful actives in its optimally concentrated formulas help enhance the healing and repair processes.
Try this All-day Pollution Repair Mask ($145). Make full use of its products by opting for the 24/7 kit where it comes with molecular saviour probiotics mist to keep your skin hydrated, the 1A all-day pollution repair mask for a leave-on day treatment, and the 1A overnight mask to boost your skin’s immunity and accelerate skin cell renewal while you get some shut-eye at night.
Your face isn't the only area that needs taken care of – your lady bits deserve some TLC too. The beauty maverick and lifestyle trend-spotter Cynthia Chua is breaking barriers with her innovative range of luxury skincare products specially made for the woman's most intimate area: the vulva.
Try this Blackout Mask ($28). Cleverly branded as TWO L(I)PS, its products include the signature Blackout Mask, an organic charcoal mask that detox, soothes, brightens and hydrates even the most sensitive skin – and all you need is 15 minutes.
The brainchild of Tuyen Lamy and Constance Mandefield, Alcheme prides itself in using quality natural ingredients to create skincare that’s uniquely tuned to your skin’s needs. Personalised products such as serums, emulsions and eye creams are packed in eco-friendly recycled material to reduce plastic waste.
Try this Alcheme is all about customised skincare so get going to a consultation now!
This ethical brand champions sustainability through its range of handmade products, from multi-tasking cleansers and scrubs to face oils and spritzers. All about going au natural, each Want Skincare product is made from pure botanical oils and minerals without synthetic ingredients and preservatives. Also, each purchase helps contribute to local communities and women in cooperatives based in Bali and Benin – support your sisters!
Try this Beet This Honey cleanser ($29). Made with 60% honey, this non-foaming cleanser helps loosen up make up and dirt from your face as well as brightens soothes and softens the skin for a healthy radiant complexion.
Stop over at the bar and hit the bottle – a bottle of premium skin serum that is. Skin Inc is Asia’s first skin supplement bar, a concept designed for everyone. Just pop over and the consultants will help you select the right ‘cocktail mix’ of skin serums for your individual skin condition, everything from pigmentation to fine lines. To enhance the regime, apply the serum along with the Optimizer Voyage Tri-Light device and finish it with the multi-masking Bento Set.
Try this It's a different serum for everyone so go get your consultation over the bar!
Here’s one brand whose products will sit pretty on your top shelf: FrankSkincare’s minimalist, apothecary-like tinted glass bottles are made for #flatlays. Produced in tiny batches with certified organic ingredients, FrankSkincare was created out of founder Cissy Chen’s belief that healthy, radiant skin should be accessible to everyone. Oils are Chen’s specialty, and a tiny drop goes a long way. You won’t find creams, lotions or gel-based products, as those require chemicals to maintain their consistency. The product range caters to women, men and babies, and is safe for expecting mums, too.
Try this Juicier Luxury Face Oil ($58/30ml). Packed with 11 organic, good-for-your-skin ingredients, this face oil replaces your regular moisturiser and serum steps to moisten and firm up your skin.
One glance at its sleek black makeup counters and you might mistake it for NARS – but Faux Fayc is local and proud of it. Co-founders Eileen Poh and Yuan Ng started out in 2014 with one product: a black volumising and lengthening fibre mascara designed for Asian eyelashes. The brand has now expanded to offer matte liquid lipsticks ($16), mattifying mousse foundations ($58) and pressed blushes ($34) – with a flagship store to boot.
Try this Fauxlash Mascara Duo ($39). This smudge-proof mascara duo set dramatically increases lash length and thickness.
As its name suggests, Handmade Heroes offers handcrafted skincare products that promise to do wonders for your skin. Established in 2014 by Lynsey Lim, the PETA-certified cruelty-free and vegan brand takes inspiration from Asian beauty practices and uses natural ingredients such as rice, coconuts, hibiscus, charcoal and turmeric. Its product range covers you from top to toe with lip scrubs ($8.90), dry shampoo ($8.90-$15.90) and hibiscus face masks ($24.90).
Try this Coco-licious Luscious Lip Scrub ($8.90). This coconut concoction, inspired by local kuehs, gently exfoliates and hydrates dry lips with coconut and sweet almond oil.
Pare down your complicated wax-on-wax-off skincare regime to the bare minimum with Auolive’s fuss-free skincare products. Founder Clair Au understands the time constraints faced by modern Singaporean women, so she developed multitasking products that’ll cut down your prep time in the morning to just a step or two. Formulated in Switzerland but made in Singapore, each product spotlights a natural active ingredient such as pomegranate, ginkgo biloba leaf and squalene extract.
Try this Day Glower ($118/30ml). This lightweight, non-greasy antioxidant moisturiser leaves your skin glowing and primed for makeup.
DJ and former lawyer Kendra Liew is a natural skincare enthusiast who advocates a safe alternative to chemical-friendly big-brand names. So it’s no surprise that her label Katfood aims to create beauty products made with ingredients you can actually eat.
Everything’s handmade with no preservatives, so they come in small, fresh batches with organic, raw, unprocessed and unrefined elements. If you’re a nutter for coconuts, even better – all of the skin food concocted by Katfood contain some form of the fruit.
Try this Cuckoo For Cocoa Dry Shampoo ($13.90). Remove dirt and grease with this dry shampoo that includes ingredients like coconut flour, cinnamon and cocoa powder.
Can’t get enough of local flavours? Lather your lips with balms by Shophouse Sixtyfive, a brand that prides itself on giving old-school homegrown culture the kiss of life.
It’s the brainchild of Petrina Yuen, who set out to create a distinctly Singaporean bath, body and home brand. Each hand-crafted lip balm is infused with a blend of essential oils, plant oils and vitamin E to create a whiff of, well, Singapore.
Choose from scents inspired by local food – or, if you prefer an unflavoured version, there’s the cleverly named Lipbalm Kosong.
Try this Sir Stamford ($9.80). Inspired by the British origins of Singapore’s founding father, this one gives off the aroma of breakfast tea and caramel.