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Kele Hero Rollcakes
Photograph: Kele

Donate cakes to our frontline heroes and brighten someone's day

A sweet gesture that'll spread cheer to those keeping us safe

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As our country gears up and enters Phase 1 of re-opening, the workload remains just as heavy for our frontline heroes. These healthcare professionals and volunteers continue to help keep our country safe, working tirelessly pre-, during, and post- circuit breaker. And they certainly could use a little appreciation and love to keep their spirits up. 

Kele, a homegrown confectionary shop, makes it easy for you to show your gratitude through donating a cake. When you’re browsing through the store’s online menu, there’s now an option to give a roll cake ($7.90), which Kele sends on your behalf to healthcare professionals and volunteers. To sweeten the deal, Kele also matches every rollcake donated and delivers a variety of its treats every Saturday morning to healthcare worker. To date, some 220 treats have been shared with staff working at the community care facility at Singapore Expo . 

Kele Hero Rollcakes

 

Photograph: Kele

 

So here’s how you can put a smile behind the masks of our frontline heroes. Head over to kelerollcake.com.sg and select the number of rollcakes you’d like to donate. Each goes for $7.90 with no minimum order. While you’re at it, treat yourself to one of the brand’s signature rolls ($10.90) that comes in flavours of rose cream cheese, avocado gula Melaka, and even black charcoal Mao Shan Wang ($15.90).

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