Singapore’s Grand Prix season isn’t just about burning rubber on the track – it’s about style, speed, and now, scent. From September 24 to October 5, Plaza Singapura revs up with the Polo Red Racing Pop-Up by Ralph Lauren Fragrances, decked in race-themed decor, immersive zones, exclusive merch, and plenty of high-energy fun.
And here’s the big headline: Lando Norris – British Formula 1 driver for McLaren and the face of Polo Red – will be in town prior to the Singapore Grand Prix from October 3 to 5. While you probably can’t grab a pint with him, you can catch a glimpse of the racing star IRL on September 30, from 6pm, when he makes a special appearance at the pop-up. Think of it as pole position for your Instagram feed.
The pop-up itself is a turbo-charged experience. Get your Polo Red Racing digital passport ready before you start exploring the World of Polo fragrances, including the limited-edition Polo Red Eau de Toilette Racing Edition, alongside classics like Polo Blue and Polo 67. Then put your reflexes to the test at the Speed Reaction Chamber, strike a victory pose on the Racing Podium, or live out your racer fantasy in the Race Simulator. There’s even an AI photobooth to immortalise your grid-worthy moment.
Complete the Polo Red Racing digital passport and you’ll score a complimentary sample set. Purchases come with exclusive Ralph Lauren Fragrances merch like baseball caps and bags that scream understated flex. And if you’re shopping online, don’t snooze: five lucky Lazada shoppers will win a meet-and-greet with Lando Norris on September 30, plus a signed Polo Red bottle.
Mark your calendars, spritz on something bold, and get ready to race over to Plaza Singapura this race season.
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