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Valentine's Day is around the corner, and before you write off flowers for being too fleeting as a gift… think bigger. What if we told you there’s a bouquet that could last forever?
You heard that right. Lego is flipping the script on the classic bouquet with Lego Botanicals – yes, flowers made of Lego. From February 2 to 15, the Bloom Bar pop-up at Raffles City will become a customisation playground for blooms that won’t wilt: build your own flowers, take them home, and basically keep them for as long as you want.
Inside the Bloom Bar, you’ll be able to piece together whatever your heart desires. Pick from the Bouquet of Roses (12 red roses, baby’s breath included), the soft-hued Pink Roses, the spring-inspired Tulip Bouquet, or the flexible Pretty Pink Flower Bouquet, which lets you mix, match, and rearrange stems however you like.
Lego Botanicals isn’t just hanging out at Raffles City. Swing by the Blooming Photo Moment truck near City Hall – think vintage flower truck, but packed with Lego blooms perfect for your next Insta snap. Or watch out for the Bloom Squad Guys roaming the city to hand out real roses and vouchers to anyone who wishes them “Happy Valentine’s Day.” Those vouchers? Swap them at participating Lego stores for your very own Lego rose stalk to take home.
There’ll also be promotions running for Valentine’s Day: selected Lego sets across Singapore will receive a 25 per cent discount from February 6 to 16, plus gift-with-purchase offers from January 30 to February 15, while stocks last. You can grab them at LEGO Certified Stores, online via Lazada, Shopee, Amazon, and major local retailers.
Find out more here.
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