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Pink had its moment. This Valentine’s Day, Hello Kitty goes black.
The feline icon long associated with bows, blush tones, and all things kawaii is stepping out in full monochrome with the all-new Hello Kitty “Black Series” collection, which landed in Singapore on February 11, 2026. This marks its Southeast Asia debut, following earlier drops in Japan and South Korea.
The new series is a collaboration between Japanese underground lifestyle label One Today and Sanrio Co., Ltd., the company behind Hello Kitty. Leading the creative direction is Mikio Suzuki, Chief Design Officer at One Today. After decades in Japan’s advertising scene – spanning art direction, creative design and film – Suzuki has built a niche, reworking animated characters into objects that feel closer to contemporary art than cartoon merchandise.
And this is what happens when he gets his hands on the world's most recognisable cartoon character. With the “Black Series”, Hello Kitty is pared back to silhouette and symbolism. The 20cm figurines arrive entirely cloaked in black, punctuated with graphic motifs inspired by the keywords “Heart”, “Black”, and “Love”. Each piece is crafted from premium PVC with a refined tactile surface that emphasises shape over embellishment.
Priced at $229.90, the figurines will be available at selected ActionCity outlets across Singapore, including Bugis Junction, Jewel Changi Airport, Marina Bay Sands, Takashimaya, VivoCity and BLAXK by ActionCity at Funan.
Orders can also be made online via their webpage here.
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