Here’s something both millennials and Gen Zs can get behind: frozen yoghurt. Ever since Australian dessert chain Yo-Chi hit our shores, froyo has become our latest obsession. Hour-long queues? No problem. So when we heard that another yoghurt brand has opened at Scape, just walking distance from Yo-Chi at Orchard Central, we had to check it out.
Yoajung is a popular South Korean yoghurt chain which has around 350 outlets across Korea, Hong Kong, Shanghai and Sydney. If you’re plugged into K-culture, you’ll notice its multiple celebrity endorsements and occasional appearances in variety shows. But the big question: is it better than Yo-Chi? Here’s the lowdown.
The experience: We visited on a rainy Tuesday afternoon, and there was practically no queue. Meanwhile, you can expect a waiting time of at least 30 minutes on any given day at Yo-Chi. Do note that there is only one self-ordering kiosk at Yoajung and no sitting areas. Don’t come expecting a DIY experience either. While cups at Yo-Chi are charged by weight, Yoajung uses a standard pricing model with fixed prices for its yoghurt and toppings – more similar to what we’re used to at joints like Llao Llao and Yolé.
The variety: There’s just frozen yoghurt or acai to decide between at Yoajung. Unlike the outlets in Korea, which offer signature yoghurt ice cream, a low-sugar version and Greek yoghurt, the Singapore store only serves the signature yoghurt. There are also no fixed combinations to pick from for those who dislike the hassle of choosing, so you’ll have to build your bowls from scratch.
As for toppings, the variety is pretty comparable with Yo-Chi’s. There are over 30 toppings available, including nine types of cereal, 12 cookie crumbles and popping candies and 11 types of fresh fruits, including Shine Muscat grapes and strawberries. On top of that, there’s a small selection of mochi and cake toppings, five chocolate ‘shell’ flavours including mint chocolate, strawberry, and mango, and even the option to add on a slab of honeycomb.
The taste: We found the yoghurt at Yoajung to be slightly sweeter and less creamy than Yo-Chi’s Signature Tart flavour, which is equal parts tangy and milky. Yoajung’s yoghurt also tends to melt faster. While the fruits are undeniably fresh and the topping portions generous, we found the bestselling rainbow pops (dried marshmallow) to be much too sweet.
The chocolate shell was a good addition as it cut through a bit of the tartness of the yoghurt. Think McDonald’s ChocoCone casing, except in tinier streaks that break apart easily to add bits of texture to every bite. The honeycomb was luscious and chewy, taking us back to the 2014 days of Milk & Honey and MilkCow. Paired with the rainbow pops and chocolate shell, however, it was a sugar overload.
The price: Prices start at $3 for the small (150g) and $5 for the medium (300g), with toppings charged as add-ons. Cereals and granola are $1.30 per portion, cookies and candies from $1.50 and fruits from $1.50, with premium items like grapes and berries at $3.50. Chocolate shells are an additional $2, as are the popular mochi cubes.
The honeycomb, however, costs a whopping $7 per stick. Our small cup, which included rainbow pops, strawberries, chocolate shell and honeycomb, came up to $17. There’s a separate pricing for acai altogether, with a small cup (150g) starting at $8.
The verdict: If you’re in need of a froyo fix around town with a wide range of toppings, Yoajung fits the bill, and is a good alternative to Llao Llao and Yolé. The queue situation is also definitely more manageable than Yo-Chi’s.
In terms of value-for-money, Yo-Chi charges a standard $3.50 per 100g no matter the ingredient, while for Yoajung, it really depends on what you order. If you just wanted plain yoghurt, you’d get more of a deal at Yoajung, as 150g and 300g of yoghurt would cost $5.25 and $10.50 at Yo-Chi respectively, instead of $3 and $5. On the whole, however, our vote goes to Yo-Chi for its taste, variety of yoghurt flavours, and flexibility of the whole DIY experience, which lets you try a bit of everything.
Yoajung is open daily from 11am to 10pm at 2 Orchard Link, Scape, #02-09, Singapore 237978.
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