Worldwide icon-chevron-right Asia icon-chevron-right Singapore icon-chevron-right Feeding a dream: the struggles of opening a new F&B business
Lumo
Photograph: Daphotographer Lumo's kitchen

Feeding a dream: the struggles of opening a new F&B business

For these new players, disrupted plans, delivery woes, and an uncertain future are just the tip of the iceberg

By Fabian Loo
Advertising

When Lumo first opened in the first week of March, it was drawing in crowds thanks to its smoky plates of wood-fired meats and cocktails inspired by breakfast dishes. “The initial response was great,” shares owner Alex Chok. 

But in less than two weeks, the number of diners visiting this Carpenter Street hotspot dwindled. Shortly after, the government announced the closure of all entertainment venues, including bars and clubs and the flow of customers stopped altogether. Now, with the latest ‘circuit breaker’ measures in place, Lumo only provides takeaway. 

View this post on Instagram

A post shared by LUMO (@lumosg) on

“There is no one out and about,” says Alex. “You can literally hear a pin drop.” 

What used to be a vibrant local food scene has since been overshadowed with dread and uncertainty – especially for F&B businesses that depend heavily on foot traffic. “Our sales are down significantly,” he says. “This is our first foray into F&B. Opening right in the middle of an outbreak is truly a baptism by fire.” 

Delivery woes 

Lumo is just one of many nascent F&B businesses that have to deal with the compounded issues brought about by the current situation. The already challenging task of opening a restaurant or eatery is now even tougher. 

Sugartree Gelato opened barely a month ago in Kovan. While the residents in the area were initially excited for a new ice cream parlour in the neighbourhood, co-founder Jessica Chin soon found herself with fewer guests than anticipated.

“Movement restrictions make it harder for our products to reach each customer,” she says. “Business isn’t as brisk as we had expected.” 

"I don’t think there’s any difficulty in getting listed [on delivery platforms] as they seem to accept just about everyone. It’s getting on fast enough that’s the issue."

View this post on Instagram

A post shared by SugarTree Gelato (@sugartreegelato) on

Many, like Sugartree Gelato, have been forced to quickly pivot and offer delivery services in order to reach the stay-home diners. But even then, getting onto these delivery platforms might not be all that beneficial. 

Alex feels that delivery services could diminish the dining experience, and are “not the most ideal as food quality might be compromised when it reaches the customer.” 

Others, like two-month-old restaurant Slate, decided to shutter temporarily during this period. “We started the application in late February… but I reckon due to the influx of other F&B players, we couldn’t get anyone to help us settle administrative issues like setting up and implementing the service,” says founder Adrian Yeo. “Because of that, we couldn’t launch our delivery platform for our guests.”

Co-owner of Grain Alley, Loh Qing Yu, agrees. Her café serves Mediterranean-inspired dishes and opened earlier this February at Orchard Central. “I don’t think there’s any difficulty in getting listed [on delivery platforms] as they seem to accept just about everyone. It’s getting on fast enough that’s the issue,” shares Qing Yu. “There also appears to be insufficient riders to deliver the orders fast enough.”

"Being on those platforms would have cut our margins by some 30 percent."

View this post on Instagram

A post shared by Pâtisserie CLÉ (@patisserie.cle) on

Cost also plays a big role in deciding whether or not a restaurant should offer delivery. Adrian shares that most delivery services cover only a limited area, and Slate is located further away from populated neighbourhoods. “If you take the percentage of orders against the overheads that you incur to remain open for takeaways and deliveries, it just doesn’t add up,” he says. 

Most delivery platforms also take a sizeable cut from each order. According to the Restaurant Association of Singapore (RAS), commission rates range from 25 to 32 percent. This was the main reason why Joy Chiam, who co-owns Pâtisserie CLÉ, decided to work with a private driver instead. “Many people are now opting for delivery through various platforms. But being on those platforms would have cut our margins by some 30 percent,” she says. 

“That’s a lot for a small operation that is just starting out.”

Hitting pause

Even industry veterans aren’t spared. 

Rishi Naleendra, the chef behind Cloudstreet and Michelin-starred Cheek Bistro, had to delay the opening of his upcoming Sri Lankan restaurant, Kotuwa. The project, which was slated to open in mid-April, is now on hold for three months. 

“I initially thought that Kotuwa would be the dream restaurant opening – we had everything planned and sufficient time to execute it. Everything was on track,” shares Rishi.

While Kotuwa couldn’t officially open its physical space, the chef-owner has decided to ‘debut’ the restaurant by providing a takeaway and delivery menu instead. Rishi now works out of Cloudstreet, filling the kitchen of the fine-dining establishment with bubbling pots of curries. 

“Doing Kotuwa from Cloudstreet felt like opening a new restaurant,” says Rishi. More than just making tweaks to the kitchen to ensure a smoother workflow, Kotuwa’s original menu had to be adapted as well to ensure that the food travels well. He adds: “It’s a prelude to what’s in store when we do officially open.”

“Unfortunately, we had already signed our tenancy agreement and rent started to kick in all about the same time as the outbreak began.”

Carlos Couto, the co-founder of upcoming Portuguese restaurant Tuga, also had to put a pin in his plans. The Taiwan-based brand had initially planned to soft-launch in late April at its Dempsey Hill location. “But now we have to wait and see,” he says. 

Delaying the opening of the restaurant would have helped, except that it isn’t possible. “Unfortunately, we had already signed our tenancy agreement and rent started to kick in all about the same time as the outbreak began,” Carlos shares.

Like many others, the restaurant is currently exploring takeaway options. But it remains a huge challenge for establishments like Tuga to distill the full dining experience into containers and carrier bags. “We had planned for Tuga as a unique gastronomic and sensorial experience,” says Carlos. These intangible ingredients cannot be delivered. “We were excited to share all of this with our future customers, so postponing hits us especially hard,” he adds. 

Adapting to change

The situation has, however, inspired creative solutions. To attract more business, the team from Grain Alley moved its portable draught beer dispenser out from the bar to its outdoor area in full view of passers-by – a reminder to people that they can grab a cold pint to-go.

Recently, the café also started selling groceries and other fresh produce after hearing customers complain about long queues and empty shelves at the supermarkets. “When we heard that, we decided to open our supplies for customers to purchase,” shares Qing Yu.

Slate is also planning to use this downtime to embark on a series of home projects, some of which include releasing videos on how to concoct homemade cocktails and simple baking recipes.

“I think as a chef, you go through a lot to get to where you are. But this is something I never thought I’d experience in my lifetime."

View this post on Instagram

A post shared by Kotuwa (@kotuwa.sg) on

Most are also seeing the situation as a learning opportunity – to grow and bounce back even stronger. “I think as a chef, you go through a lot to get to where you are. But this is something I never thought I’d experience in my lifetime. It has been stressful, but we’ve taken this challenge as a team – and we’ve adapted and changed,” says Rishi. 

“I think this will be one of the strongest memories for me, and a lesson I’ll carry with me for the longest time.” 

Uncertain times ahead

Many remain cautious about the future. 

Anecdotally, Qing Yu shares that about half of her friends in the trade have plans to shutter – either temporarily or permanently – within the next three months. Existing measures and stimulus packages by the government might be helpful for some, but it still not enough to weather through “these extraordinary times”.

“New establishments do not have as big of a fan base yet, and so the comeback will be slower.”

View this post on Instagram

A post shared by S L A T E . Singapore (@slate.singapore) on

Even if social distancing measures do get lifted and things gradually return to normal, new F&B businesses need a longer time to recoup and recover. “More well-established places have a following. People will rush to go back as soon as the ‘circuit breaker’ is lifted,” explains Adrian. “New establishments do not have as big of a fan base yet, and so the comeback will be slower.” 

Alex shares that while Lumo’s initial decision was not to do takeaways and deliveries, the restaurant needed to change its plans. “We let go of the things we cannot control and we adapt to survive,” he says.

“I have a team of eight and their livelihoods depend on the survival of this establishment. I think this is enough reason to keep going.”

Grab a bite

Lumo
Photograph: Daphotographer

Lumo

Restaurants Raffles Place

Sample Lumo's breakfast-inspired cocktails and smoke-kissed plates with its takeaway and delivery menu. Grab the popular Sakura pork chop ($36) with whisky raisin jus, or the chicken drumettes ($15) tossed in hot sauce – both of which are best chased down with unique libations ($30 each) that include the Stevie J, an ode to apple jam on toast with red apple vermouth and baguette bread syrup, or the Patty Royale made with an Impossible meat distillate. Browse the full menu and ordering instructions on its website here.  

Sugartree Gelato
Photograph: Sugartree Gelato

Sugartree Gelato

Restaurants Ice-cream parlours Hougang

Cool off with the nature-inspired frozen treats from Sugartree Gelato. Grab a pint (from $25) and enjoy island-wide delivery at only $5. Order with two pints will come with six free rosemary-scented waffle cones, along with free island-wide delivery. Text Sugartree Gelato at 8518 0587 for the menu and ordering instructions.

Advertising
Slate Side Ways Omelette
Photograph: Fabian Loo

Slate

Restaurants City Hall

While Slate is temporarily closed during this period, the café is selling coffee beans from famous Australian coffee roaster Industry Beans. Three blends – the Newstead Espresso, Rose Street Espresso, and Autumn Seasonal – are available for pick-up and delivery. Slide into its DMs to order, or stay connected with Slate on Facebook for videos on how to put together your own cocktail and other recipes.

Grain Alley
Photograph: Grain Alley

Grain Alley

Restaurants Orchard

Grab a cold pint for just $5 if you happen to be in the area. Otherwise, try Grain Alley's Mediterranean-inspired dishes, like the chicken chorizo shakshuka ($21) served alongside pita bread and beef pita ($19) made with beef cheeks slow-cooked in manuka honey, which are available for takeaway. Beyond cooked food, you can also drop by the café (definitely less crowded than the supermarket) and purchase its selection of fresh vegetables and produce. Know a frontline medical staff? Grain Alley is also providing free coffee to thank them for their hard work. The café is currently on Foodpanda, and is working to launch its island-wide delivery service. 

Advertising
Tarts from Pâtisserie CLÉ
Photograph: Pâtisserie CLÉ

Pâtisserie CLÉ

Restaurants Bakeries Geylang

Previously only available via its online store, the sweet treats from Pâtisserie CLÉ can now be purchased from its new brick-and-mortar store in Paya Lebar. Owners Germaine Li and Joy Chiam tapped into their training as pastry chefs in the kitchens of Les Amis and Joël Robuchon Restaurant to create signature desserts that include Noisette ($8.50), a dark chocolate cake with hazelnut praline, or the special Orh Blanc Tart ($8), which is a playful twist on the French Mont Blanc dessert where yam paste is used instead of chestnut paste. Available for pick-ups and delivery. Orders above $80 can enjoy free delivery.

Kotuwa
Photograph: Kotuwa

Kotuwa

News Eating

While Kotuwa, which was meant to open at the revamped Wanderlust Hotel, is put on hold, you can still get a first taste of chef Rishi Naleendra’s new Sri Lankan restaurant from Cloudstreet. The kitchen of the fine-dining establishment plays home to Kotuwa for the time-being, and diners can look forward to a delivery and takeaway menu that features unheard dishes of chicken kottu ($20), a street food made with chopped flatbread, chicken, and vegetables, and black pork curry ($22). Head over to its website for the full menu and ordering instructions. Note that pick-ups are from Cloudstreet. 

More ways to help

Advertising
Recommended

    You may also like

      Advertising