The Swedish idea of ‘fredagsmys’ is something we can all easily get behind. The term loosely translates to ‘cosy Fridays’ – a Nordic concept where the usual crazy night out is replaced with a calmer, more intimate affair at home. And to get into the spirit of fredagsmys requires unwinding on the sofa while enjoying comfort food and some favourite snacks.
Try Swedish, an export program that spotlights Swedish food and beverage products hopes to champion this softer approach of welcoming the weekend in Singapore – particularly so during this stay-home period. To plan for a cosy Friday of your own, head over to the Try Swedish Shop on Redmart. There, you will find a slew of products to help set a soothing scene: sip on the popular Oatly oat milk ($6.85) as you slice into a ready-to-eat Daim Chocolate Cake ($9.90). Those in a savoury mood can nibble on Wasa sandwich snack ($1.95), or smear Arla spiced cream cheese ($5.40) on some addictive rye crisps ($7), washed down with premium natural mineral water from Åre Water.
Order here pages.lazada.sg/wow/i/sg/redmart/TrySwedish