Worldwide icon-chevron-right Asia icon-chevron-right Singapore icon-chevron-right The best Black Friday and Cyber Monday sales in Singapore

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eBoutiques, Black Friday
Photograph: Boutique Fairs Singapore/Facebook

The best Black Friday and Cyber Monday sales in Singapore

Make the most of this year's Black Friday and Cyber Monday deals – just in time for Christmas shopping

By Delfina Utomo and Cam Khalid

If you bagged yourself a great deal during the recent 11.11 Singles Day sales, well, that's just the beginning. The sales and discount continue yet again and it comes at a good time actually. With Christmas prep in full swing, make good use of the Black Friday and Cyber Monday sales to bag yourself something good. But while you're at it, remember to be conscious of your spending and make the right choice – haste is waste after all. Before you delve deep into the deals, here are some choice ones.

RECOMMENDED: The Christmas gift guide for foodies and the best shops in Singapore for Christmas trees and decorations

eBoutiques, Black Friday
Photograph: Boutique Fairs Singapore/Facebook


While the annual Boutiques' Gifting Edition at The Pit Building is giving this year a miss due to restrictions, it's bringing the shopping experience to cyberspace 24/7. Also known as eBoutiques, the online shopping platform spotlights Singapore-based, design-led brands such as lifestyle goods store Starchie and jeweller Ivonovi.

THE DEALS Discover your new favourite local brand through exclusive Cyber Weeks deals including 20 to 60 percent off select brands, running from November 27 to 30. Fill your carts with gorgeous postcards from art studio Talking Textiles (up to 60 percent off), fresh threads with bold prints and carefree silhouettes from Salient Label (up to 50 percent off), fun toys from Naomi Wear (up to 20 percent off), and more.

Maison Marcel, Black Friday
Photograph: Rive Droite/Maison Marcel

Maison Marcel

From the fancy folks behind Merci Marcel comes Maison Marcel, a homegrown e-shop that carries over 700 products from French and international brands. Championing sustainable and charitable retail, the e-shop offers a wide selection of designer pieces, lifestyle and homeware accessories, toys, and interior furnishings from brands that emphasise on environmentally-friendly materials and effecting positive social impact. Definitely a one-stop shop to kickstart your eco-friendly, zero-waste journey.

THE DEALS Look forward to 11 percent off on all products from CSAO, Rive Droite, The Basket Room, and The Jacksons from November 23 to 29. To enjoy the discounts, online shoppers can key in the code “GREENFRIDAY” when checking out. Merci Marcel will also be donating five percent of all sales made during this week to selected charity organisation.

Photograph: Amrita Chandradas

Epigram Books

Besides the Huggs-Epigram Coffee Bookshop, Singapore’s largest independent publisher Epigram Books also stocks its homegrown bestsellers like The Art Of Charlie Chan Hock Chye by Sonny Liew, and Ministry Of Moral Panic by Amanda Lee Koe at its online store. The online book depository is one of the best places to keep up with some Singaporean lit.

THE DEALS Not a Black Friday or Cyber Monday sale per se, but Epigram Books’ Christmas Book Sale is happening during the same week. From November 27 to December 6, avid bookworms and page turners can look forward to titles at a steal – look out for exclusive festive gift bundles too. And if you’re playing Santa, you can opt for free gift wrapping with your purchase. 

Photograph: N.Z.Photography/Shutterstock


Whether you need a new smartphone, laptop or tablet, Chinese tech brand Huawei will sort all your electronic needs at a click of a button. Upgrade your gadgets with the Huawei P30, Huawei Mate 30 Series, and more.

THE DEALS Enjoy up to 50 percent off when you purchase at Huawei’s official online stores on Lazada and Shopee between November 26 to 30. Exclusive deals include up to $500 in savings on the flagship Huawei Mate 30, discounts for the Huawei Nova 5T, reduced prices for the Huawei FreeBuds 3, FreeBuds 3i and Watch GT 2e, and a premium bundle worth $235 with every purchase of the Huawei MateBook D 15.

Microsoft Surface Go
Photograph: Workperch/Unsplash


Looking for a versatile gadget for when you’re on the go? Say no more. Bill Gates’ tech baby Microsoft will sort you out with sleek, light and value-for-money touchscreen laptops and tablets (which also doubles as a laptop). They also come complete with Dolby Audio for music and programmes, HD cameras to stay in touch, and the Windows you’re oh-so familiar with.

THE DEALS Microsoft is offering up to 25 percent off on Surface devices from November 27 to 30. That means you can save up to $647 on Surface Pro X, and $476 on Surface Laptop 3 for Business 15-inch. That’s not all – no minimum purchase is required for free shipping, free tech support is available for 90 days, and free returns are available within 60 days.

Jazmin Quaynor
Photograph: Jazmin Quaynor/Unsplash


Whether you’re a beauty guru or a skincare rookie, Sephora is the place to be for luxury cosmetics, to-die-for palettes, designer fragrances, and so much more. You can find cult beauty and skincare favourites like Fenty Beauty, Kat Von D, and Urban Decay, as well as superfood skincare line Sunday Riley, renowned hair products by Ouai, fuss-free makeup by Nudestix, and not forgetting the highly lauded in-house Sephora brand itself.

THE DEALS Get your makeup and skincare fix at up to 20 percent off on select products when you shop online on Black Friday.

online shopping
Photograph: Rupixen/Unsplash


Priding itself as “the leading rewards and discovery platform in Asia-Pacific”, Shopback teams up with e-commerce merchants from Singapore and around the region to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery.

THE DEALS ShopBack is back with Black Friday and Cyber Monday deals which feature a bigger and better lineup of non-stop promotions including upsized cashback promos at up to 60 percent from November 27 and 30. Expect brands like Dyson, Zalora, Sephora, iHerb, Shopee, and more. Also, stay tuned to its Black Friday Cyber Monday Voucher Party on Instagram (@shopbacksg) for $10 Shopee, GrabCar, GrabFood, and foodpanda vouchers with 50% cashback.

Under Armour, Steph Curry
Photograph: Taylor Siebert/Unsplash

Under Armour

If you’ve popped by any of the sportswear giant’s stores, you’d know its pure dedication to getting you all kitted up for the ultimate sweat sesh – think lightweight performance fabrics, as well as training and running shoes. After all its ambassadors include wrestler-turned-actor Dwayne “The Rock” Johnson, NBA star Steph Curry, and Olympic swimmer Michael Phelps. The brand also carries lifestyle-focused collections for those looking to give their athleisure wardrobe a fresh update.

THE DEALS Under Armour is offering up to 50 percent discounts for online purchases on November 26 only. Other deals include buying three and getting an additional 40 percent off the total bill.

Photograph: Shopee


Need new kitchenware? Or toys for the little one’s upcoming birthday? Singapore’s one-stop-online-shop Shopee has everything you can ever imagine at a click of a button – all delivered at your doorstep.

THE DEALS Get ready to shop till you drop as Shopee offers a 15 percent storewide discount with no minimum spend from November 26 to 27. There are also 10 percent off vouchers up for grabs all day long on November 26.

Photograph: Zalora/Facebook


Singapore’s answer to Asos, Zalora has an impressive roster of more than 100 labels, including local brands like Pomelo for the trendiest threads – even if it's just for home, Melissa for its cute footwear, and Skin Inc for skincare. First-time shoppers get to enjoy discounts, on top of the seasonal deals Zalora offers.

THE DEALS Give yourself a wardrobe update and make the most of Zalora’s storewide sale of up to 70 percent off.

Photograph: Christian Wiediger/Unsplash


There’s no need for an introduction to the wonderful world of Amazon where you can find almost everything from new gadgets and electronics to must-have home and kitchen accessories at your fingertips. Browse through brands like Braun, Estee Lauder, Instant Pot, Ju.Ju.Be, Lego, Marvel, Philips, SKII, and more.

THE DEALS Enjoy deep discounts and extra savings with the newly launched coupons on selected products from brands, from November 27 to 30. Save up to 60 percent on beauty, health and personal care products, up to 50 percent on toys, video games and electronics, and up to 35 percent if you’d like to support small businesses at a bargain. 

In the spirit of giving, Amazon is also making it easy for customers to give back this holiday season with its Amazon X Retail for Good Wishlist initiative and by donating $5 for every order above $50 spent on products purchased from the Children’s Wishing Well’s Gift Guides.

ION Orchard
Photograph: K8/Unsplash

ION Orchard

Shopping Shopping centres Orchard

It claims to be the “centre of gravity” in the Singapore retail scene – and with jaw-dropping frontage, cutting-edge design, and more than 300 stores, it makes a good case. Apart from the obvious reason for coming here – shopping – be sure to check out the extra bells and whistles. There’s ION Sky, a double-storey observation deck on the top two floors, an art gallery that boasts 4000-square-foot of art space, as well as designer brands such as Cartier, Dior, Dolce & Gabbana, Giorgio Armani, Louis Vuitton, and Prada.

THE DEALS From now till November 30, enjoy one-for-one deals, surprises galore with complimentary gifts, and up to 50 percent off select products available exclusively via the ION Orchard Mobile app. Unlock over 100 shopping and dining deals from over 70 brands, including Bacha Coffee, Food Opera, Godiva, Giorgio Armani Beauty, Heytea, Maison 21, Parfum Christian Dior, Pinko, and more. Plus, the first 120 members daily with a minimum of $300 same-day spend will receive 20X ION+ Points from November 27 to 30.

Shop till you drop


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