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sales, shopping
Photograph: Shutterstock

The best 11.11 Singles' Day sales in Singapore

Kick off your end-year shopping with all the best deals from Singles Day this 11.11

By Delfina Utomo and Cam Khalid

While Singles’ Day is only really a celebration in China, it doesn’t stop the rest of the world from joining in the online – and offline – shopping festivities. Things get real crazy, and real cheap this November 11 so if you're planning to do some early Christmas shopping, here's a good place to start. From beauty products to tea-making workshops, there is something for everyone to spend on. 

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Pandora, Harry Potter
Photograph: Pandora


Personalise your Pandora bracelet with charms that embody you and all your favourite things – think Harry Potter charm for Potterheads, Minnie Mouse charm for Disney lovers,  and passport charm for globetrotters.

THE DEALS You can cop two of them for the price of one and a half as the jewellery brand is offering 50 percent off every second item at all brick-and-mortar and online stores this November 11. However, the 11.11 sale is not applicable for the new Holiday 2020, Disney Star Wars, and UNICEF collections.

Photograph: ShopBack


Priding itself as “the leading rewards and discovery platform in Asia-Pacific”, Shopback teams up with e-commerce merchants from Singapore and around the region to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery.

THE DEALS ShopBack 11.11: The Internet’s Biggest Sale features a bigger and better lineup of non-stop promotions including upsized cashback promos at up to 60 percent, as well as vouchers from brands like Amazon, Grab, Fairprice, and Zalora at up to 50 percent off. 

ShopBack is also running a Magical Livestream on its Facebook page at 9pm on November 10 where viewers can stand a chance to win attractive prizes such as a staycation, Lenovo tablet, and mystery brand boxes. While you’re at it, look out for comedy veteran – and brand ambassador – Kumar in its catchy ShopBack, Get Paid to Shop! music video for 11.11.

Photograph: Amrita Chandradas

Epigram Books

Besides the Huggs-Epigram Coffee Bookshop, Singapore’s largest independent publisher Epigram Books also stocks its homegrown bestsellers like The Art Of Charlie Chan Hock Chye by Sonny Liew, and Ministry Of Moral Panic by Amanda Lee Koe at its online store. The online book depository is one of the best places to keep up with some Singaporean lit.

THE DEALS For 24 hours on November 11, books published by Epigram are slashed at 30 percent off – it’s the biggest discount yet. Fill your cart with titles such as GE2020: Fair or Foul, How to Cook Everything Singaporean, The Fisherman King, The Marvellous Sugee Cake, and more.

Photograph: Papin Lab/Shutterstock


You can never have too many home and personal care products. And if you’ve been eyeing on the Dyson Supersonic hair dryer or the Airwrap hair styler to maintain your mane, or the powerful cordless vacuum cleaner to maintain your floors, here’s your chance to cop them at a steal.

THE DEALS On November 11, get your hands on limited-time deals, value-for-dollar bundles, and additional gifts with the purchase of the brand’s personal care, home and lighting products. The sales will continue from November 27 to 30 as part of Black Friday and Cyber Monday.

Photograph: N.Z.Photography/Shutterstock


Whether you need a new smartphone, laptop or tablet, Chinese tech brand Huawei will sort all your electronic needs at a click of a button. Upgrade your gadgets with the Huawei P30, Huawei Mate 30 Series, and more.

THE DEALS Enjoy up to 50 percent off when you purchase at Huawei’s official online stores on Lazada and Shopee. Additionally, every Huawei Matebook laptop and MatePad Pro tablet purchased from now until December 4 comes with a one-year Microsoft Office 365 Personal Subscription (worth $108).

Photograph: iShopChangi/Facebook


The e-commerce platform is known to dish out storewide promotions and flash deals that will tempt any shopaholic. You can stock up your booze cabinet with top wine and spirits brands, splurge on your favourite beauty products, and get your hands on the latest electronic gadgets at duty-absorbed prices.

THE DEALS iShopChangi's 7th-anniversary extravaganza continues with additional discounts and sitewide promotions on November 11. Score amazing deals across categories where shoppers can save up to 50 percent off with every purchase, on top of duty-absorbed prices.

Oakwood Premier AMTD Singapore
Photograph: Jino Lee Photography/Oakwood Premier AMTD Singapore

Oakwood Premier AMTD Singapore

Hotels Raffles Place

Take your weekday staycation to new heights in one of Oakwood Premier AMTD Singapore’s deluxe serviced apartments located in OUE Downtown. Each room is tastefully appointed with a kitchenette, living room, bathroom, and bedroom where a plush king bed and sweet dreams await.

THE DEALS Available from Monday to Thursday, the Week for Staycays room package (from $148) includes the one-bedroom deluxe or the one-bedroom executive apartments. Guests will also be treated to welcome cocktails, breakfast for two and $60 dining credits at Se7eth, and a fitness trial class for first-timers to both Absolute Cycle at Downtown Gallery and Tapout Fitness Singapore. And on November 11, you can enjoy an additional 11 percent off.

Photograph: KrisShop/Facebook


Singapore Airlines' flagship travel retailer KrisShop offers a diverse retail catalogue for every lifestyle. Browse through wares and offerings from popular local, regional, and international brands, as well as many up-and-coming brands that deserve the spotlight.

THE DEALS Expect a series of reveals from now until November 11, with deals released every 72 hours to offer shoppers a snowballing selection of products at knock-out prices on the online store. Get your cards out for up to 75 percent off on more than 500 items, from fashion to fragrances and alcohol to airline exclusives, and enjoy 11 percent off with two regular-priced items purchased, or 22 percent off with three or more regular-priced items purchased.

Playstation 4
Photograph: Nikita Kachanovsky/Unsplash


One of the biggest drops this year is none other than Playstation 5 (PS5). But while gamers around the world wait for the highly anticipated launch, Sony’s video game brand is releasing PS4 console bundles and games at attractive prices.

THE DEALS From now until November 11, cop Playstation products and games at discounted prices from Playstation authorised dealers, Sony stores, and selected major electronic retailers. Among the bundles is the PS4 Mega Pack ($369) which includes a PS4 system, and three bestselling games: Marvel’s Spider-Man Game of the Year Edition, Horizon Zero Dawn Complete Edition, and Gran Turismo Sport.

Photograph: Raka Rachgo/Unsplash


Be spoilt for choice with Skechers’ wide range of sports and performance footwear, walking and casual shoes, and stylish streetwear kicks for your sneaker collection.

THE DEALS Get 75 percent off the footwear brand’s wallet-friendly prices on Shopee (November 7 to 14) and Lazada (November 11 only). There are also combo deals on both online stores including buy two, get extra 10 percent off, as well as first two-hour sales with additional 10 percent off on Lazada.

Photograph: Fossil/Facebook


You can never have enough wrist candies. Treat yourself or someone special to a new watch from Fossil. The American watch and lifestyle company is known for its high-quality timepieces with timeless designs and innovative features. Whether you’re looking for a mechanical watch with a leather strap or a digital smartwatch to sync with your phone, Fossil’s got your back.

THE DEALS Whip out your cards for up to 55 percent off the entire Fossil collection on Shopee.

online shopping
Photograph: Rupixen/Unsplash


Need new kitchenware? Or toys for the little one’s upcoming birthday? Singapore’s one-stop-online-shop Shopee has everything you can ever imagine at a click of a button – all delivered at your doorstep.

THE DEALS Besides 98 percent off popular brands from various categories including beauty and personal care, home and living, and toys, kids and babies, there are also $11 skincare brand boxes packed with $60 worth of items. And if you need to stockpile on your very needs, snap up $11.11 steals from Etude House, rom&nd, Perfect Diary, and more.

Photograph: Georgia Vagim/Unsplash

Golden Village

Even the cinemas are getting in the mood for sales with an exclusive 11.11 deal. 

THE DEALS Enjoy ticket discounts for four days of weekday screenings from, November 9 till November 12. As part of this 11.11 Movie Frenzy promotion, moviegoers can enjoy two exclusive deals: Using the code ‘2FOR11’, they can get 2 standard movie tickets for $11 – and for those who enjoy a more premium experience, get premium seat tickets for $11 with the promotional code ‘GVPS11’.

Photograph: Courts


If you need to spruce up the house before the end of the year, Courts is your one-stop-shop for home appliances and furniture. The store will kickstart its annual 11.11 early at all the 14 stores islandwide this year on November 7.

THE DEALS On top of an 18 percent storewide discount with the promo code 'SINGLE18', there will be more attractive deals on the sale day itself including home appliance essentials, latest IT, computing and mobile gadgets and home and living products on sale from $11.

Customers who spend a minimum of $999 will receive $111 worth of vouchers for use on their next purchase before November 30. Look out for its Branded Surprise Boxes which start from $11. Best part? Pick from a variety of themed and branded boxes from the likes of Asus, Google, JBL, Razer, HP and more. 

Shop till you drop


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