Founder Jason Lee creates perfumes to reenact moments and capture memories. The perfumes on this homegrown label was created for the trendy, adventurous and soul-searching individual, the unisex scents come in a six variants collection. The first three variants, 123 Tribeca, 1724 Puka and 27˚F Biei were named after places in New York, Boracay and Hokkaido respectively.
When it comes to bespoke things, we've got them suits and cocktails so it makes sense to get a little more personalised when it comes to perfumes and scents. Swap that departmental store bottle for something more bespoke, and local, with these homegrown brands mixing up a storm.