Founder Jason Lee creates perfumes to reenact moments and capture memories. The perfumes on this homegrown label was created for the trendy, adventurous and soul-searching individual, the unisex scents come in a six variants collection. The first three variants, 123 Tribeca, 1724 Puka and 27ËšF Biei were named after places in New York, Boracay and Hokkaido respectively.
When it comes to bespoke things, we've got them suits and cocktails so it makes sense to get a little more personalised when it comes to perfumes and scents. Swap that departmental store bottle for something more bespoke, and local, with these homegrown brands mixing up a storm.
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