Who hasn't been halfway through an epic IKEA journey, spotted an affordable and luxuriously-appointed bed, and thought "I could go for a nap right now"? Now you can enter a competition to spend the night at IKEA and get a relaxing night's sleep – assuming the idea of sleeping inside a massive furniture store doesn't give you the creeps.
The Swedish furniture giant is offering a competition for a "once-in-a-lifetime overnight experience" that's all about getting the perfect night's sleep. And you'll be treated like Swedish royalty (yes, they've still got a monarchy) with a tailored "sleep zone" which takes into account your "sleep style" with your choice of linen, pillows and "sensory elements" (whatever that means). You'll also experience a range of pre-sleep activities, including a massage, and be served an IKEA breakfast in bed. Just make sure you don't get any of that Swedish meatball sauce on the bedsheets.
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