One of the most recognisable mononyms in Italian design, Gucci needs no introduction, even well outside of the fashion set. Now, the almost one-hundred-year-old brand has recruited local creatives to help revamp its flagship store in Sydney’s CBD.
Curator of Sydney's China Heights gallery and artist Edward Woodley was commissioned to create a set of bold, striking artworks for the store which will re-open on Wednesday October 28. Set in the CBD Westfield, the Gucci store spans two levels and is brimming with the latest men's and women's ready-to-wear clothing, bags, shoes, watches, jewellery, beauty and more. Australian creative collective O.Z.O. will film a video piece detailing Woodley's process, as well as a whip up a slick zine to detail the collaboration between Woodley and the pieces in the label’s latest ‘Epilogue’ collection, which will also be available to view in-store from Wednesday. Epilogue made its name in the fashion world with a unique proposition: garments were shown on Milan's runways not on models, but on the designers responsible for the designs.
Woodley, whose art spans mediums and many tools, has created a series of four, three-dimensional structural canvases which reflect the creativity and innovation of the present moment, in-line with Gucci creative director Alessandro Michele's vision. The artworks juxtapose elements of the Epilogue collection’s bold, striking colours and pop-art style prints featuring the classic Gucci monogram, striking a balance between the old and the new, between the aesthetics of the Sydney-based artist and the luxurious Italian design house.
You can visit the Gucci store from Wednesday, October 28 at Westfield Sydney City.