This Americana vintage clothing store is driving their metaphorical Mustang down two sustainable fashion routes. Firstly, they’re offering pre-loved clothes with rockabilly '70s and ’80s style, and then refashioning garments into new, hip cuts.
Cream on King is one of three stores set up by secondhand fashion advocate Jonathan Head – Cream on Crown in Surry Hills is the OG and there’s another in Newcastle. Their style is wild patterns, rolled-up sleeves, plenty of double denim and worn in but not worn out leather boots (a pair of decent Florsheim’s will go for $59, about a quarter of the original price).
In addition to the always in style original vintage stock (fashion is cyclical, people) they have a huge selection of upcycled clothes. These are vintage and secondhand frocks that are cut, nipped and tucked to suit new styles. We found a Tommy Hilfiger button down repurposed into a long sleeve crop top for $39, and racks of shift dresses of unknown origin for $59. The cap collection (all originals) has earned itself a position of roomy pride on the back wall. Sport an Adidas, Nike or Ralph Lauren bill all for around $30.
It’s not the cheapest pre-loved, retro fashion about, but it’s very accessible for anyone on the lookout for one-off pieces in this new-meets-old style.
