Melbourne independent fashion label Nique adds a World Square flagship to its fleet of Sydney outlets
The Nique story is an unusual one. Nique was originally a Melbourne graphic design studio started by Nick and Lucy Ennis, who branched out into fashion in 1998 by designing a range of windcheaters. Encouraged by the response, they created a full collection and were soon stocked in over 60 stores.
The response to Nique’s authentic, affordable, stripped-back brand of street chic was such that by 2003, the graphic design side of the business had been phased out. There are now seven Nique stores in Melbourne and three in Sydney – with the flagship World Square store now joining Surry Hills and Newtown.
With the launch of the World Square store comes the Spring-Summer 2016 Synaesthesia collection. The collection is inspired by the eponymous neurological condition (eg the ability to “hear colours” or “see music”), exploring relationships between sight, sound and touch.
Prints are influenced by the music the design team were listening to during the creation process. Cotton, linen, silk, rami, hemp and wool blends aim to stimulate touch perception. The concept also finds form through asymmetric folds and abstract shapes.
To discover the range for yourself, visit the Nique store or peruse the collection online.
|Venue name:||Nique World Square||Contact:|
644 George St, Sydney
|Opening hours:||Mon-Wed, Fri, Sat 10am-7pm; Thu 10am-9pm; Sun 10am-5pm|