Yevu Pop-up

Shopping, Fashion
Yevu Summer pop-up 2017
Photograph: Franklin Gyan Jr.

Socially responsible clothing line Yevu is back in Sydney with an IRL pop-up store for 10 days only

Yevu is an ethical clothing brand spearheaded by Sydney local Anna Robertson, who employs tailors and seamstresses in Accra, Ghana. The styles are always colourful and creative, using limited edition West African wax prints and textiles that range prawns to bulldog clips and prayer hands.

“Every time I go back to Ghana the new designs and prints I find are just overwhelming,” says Robertson, who tells us that ‘yevu’ is an Ewe word that translates to ‘crafty dog’ and is liberally used to mean ‘foreigner’.

Robertson is supporting development in Ghana by creating employment opportunities, supporting small businesses and providing a fair income for her staff. Around 70 per cent of Yevu’s staff is female. “Providing jobs to women has a much wider beneficial effect on families and communities," says Robertson. "They’re highly skilled, intelligent, incredible women.” 

Yevu’s newest selection of prints will be available in store (and later online) at 17 Oxford Street, by Palace Verona Cinemas. Opening with a bang, you can shop as soon as the doors open with performances from Ghanaian nine piece band The Karifi Ensemble, coconut cocktails, and Afro-beat dancers on the Thu Nov 23, 6pm.

By: Emma Joyce


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