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A bourbon cocktail in a fancy glass with a swizzle stick
Photograph: Supplied/Cheers! Spirits from the USA

Bourbon Heritage Month is bringing tasting events to your lounge room during September

Join brands like Wild Turkey, Woodford Reserve and Old Forester for a series of bourbon-centric events

By Time Out in association with Cheers! Spirits from the USA
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In case you didn’t know, September is Bourbon Heritage Month, which was founded to commemorate the fascinating history of America’s favourite spirit. And while it may not be widely acknowledged here in Australia, considering our country is the third-largest export for US distilled spirits, we’d wager there are more than a few people who’d be keen to get involved in the festivities. 

To mark this special occasion, Cheers! Spirits from the USA is bringing a series of virtual experiences down under for Aussie Bourbon fans to take part in. These weekly events will be focused on showcasing the versatility and quality of bourbon, and involve some of the world’s most recognisable alcohol brands. So whether you rate yourself a bit of a bourbon boss, or simply love trying a new tipple (especially when in lockdown!), we guarantee there’s something on this fab line-up that will educate and entertain you. 

Don't miss these virtual events

Thursday, September 9 (available for the entire month)

Let the festivities begin! To kick things off, Wild Turkey is hosting a guided audio bourbon-tasting experience. Prepare to be transported to Lawrenceburg, Kentucky – home to the Wild Turkey Distillery – where narrators and master distillers Jimmy and Eddie Russell will take you through their boldest bourbons. There’s even a special guest appearance by Wild Turkey creative director (and Hollywood superstar) Matthew McConaughey. All you need to do to join in the boozy banter is say, “Alexa, enable Wild Turkey Tasting” or “Hey Google, talk to Wild Turkey Tasting”. Don’t have a smart speaker? Just download the app to your smartphone. 

Thursday, September 16

Is an Old Fashioned your drink of choice? Then this is the virtual event for you. Presented by the team at Woodford Reserve – a premium small-batch bourbon whiskey produced in Kentucky – you’ll learn all about the origins of the celebrated brand, discuss recommended food pairings that accentuate the flavours, and sip plenty of the signature good stuff. Most importantly, you’ll master the art of making a classic Old Fashioned (hint: never underestimate the power of a quality garnish). Attendees will receive a free delivered tasting kit with Woodford Reserve samples (while stocks last), plus syrup to help you nail your at-home cocktail.

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Thursday, September 23

If Old Forester isn’t on your beverage radar, consider this your chance to acquaint yourself with the brand that produced the first bourbon to be sold exclusively in sealed bottles. Now if that’s not a cool claim to fame, we don’t know what is. During this immersive session you’ll hear all about the brand’s key milestones, ongoing commitment to quality and innovations that have helped revolutionise the bourbon sector – all while enjoying a nip or two of the award-winning drop. Attendees will receive a free Old Forester tasting box (while stocks last) to enjoy during the event. 

Thursday, September 30

Discover what’s in store for the future of the bourbon sector at this intimate online gathering. You’ll be able to hear from a leading bourbon expert on some of the more interesting experiments that have been taking place – including trialling different mash bills, wood finishes and mellowing procedures – and discover how these insights are helping to reimagine the traditional bourbon-making processes as we know them. It’s certainly shaping up to be a highlight of Bourbon Heritage Month. Attendees will receive a free delivered tasting pack (while stocks last) loaded with rare and exciting new American whiskies to savour during the discussion.

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