The 100 best shops in London: 10-1

Going shopping in London? Plan where to head with our round-up of the city’s finest retailers, from cheap vintage shops to world famous department stores

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Paul Smith No. 9 Albemarle St

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Best for
British style for men, women and home

Don’t miss
The in-store exhibitions

How much?

The Paul Smith flagship store is as big, glossy and imposing as an oligarch’s art gallery. The cute, whimsical flourishes that have made Smith Britain’s most popular designer have been replaced by something much bolder. This is Paul Smith on a grand, super-sized scale.

The huge wrought iron facade based on a drawing by the designer jars brilliantly with the Georgian elegance of the surrounding buildings. White pillars spring from the parquet wood floor to showcase nostalgic objet d’art, such as vintage record players and radios. The full men’s and women’s collections are displayed on wrought iron fixtures set against bright white walls and also on huge chunks of reclaimed wood, which look like jumbo sized truffle flakes. In the accessories room, what looks like a pattern of encrypted code is actually the visual effect created by 26,000 domino tiles lining the wall.

  1. 9 Albemarle St, W1S 4BL
  2. www.paulsmith.co.uk
    Green Park tube
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Paul Smith No. 9 Albemarle St gallery

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